123FormBuilder and WhatConverts Integration

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Automatically log 123FormBuilder submissions as leads in WhatConverts, enriching lead data for smarter marketing. Latenode’s visual editor and affordable pricing makes this conversion tracking accessible, even at scale, without complex code.

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123FormBuilder

WhatConverts

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect 123FormBuilder and WhatConverts

Create a New Scenario to Connect 123FormBuilder and WhatConverts

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or WhatConverts will be your first step. To do this, click "Choose an app," find 123FormBuilder or WhatConverts, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node

Select the 123FormBuilder node from the app selection panel on the right.

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123FormBuilder

Configure the 123FormBuilder

Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the WhatConverts Node

Next, click the plus (+) icon on the 123FormBuilder node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.

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Authenticate WhatConverts

Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.

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Configure the 123FormBuilder and WhatConverts Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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WhatConverts Oauth 2.0

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Run node once

Set Up the 123FormBuilder and WhatConverts Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring 123FormBuilder, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and WhatConverts integration works as expected. Depending on your setup, data should flow between 123FormBuilder and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect 123FormBuilder and WhatConverts

123FormBuilder + WhatConverts + Google Sheets: When a new submission is received in 123FormBuilder, a lead is created in WhatConverts. The submission data and lead information are then logged into a Google Sheets spreadsheet for reporting purposes.

WhatConverts + 123FormBuilder + Slack: When a new lead is created in WhatConverts, the flow retrieves the submission details from 123FormBuilder and sends a message to a Slack channel with the lead and form details, alerting the sales team.

123FormBuilder and WhatConverts integration alternatives

About 123FormBuilder

Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.

About WhatConverts

Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.

See how Latenode works

FAQ 123FormBuilder and WhatConverts

How can I connect my 123FormBuilder account to WhatConverts using Latenode?

To connect your 123FormBuilder account to WhatConverts on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select 123FormBuilder and click on "Connect".
  • Authenticate your 123FormBuilder and WhatConverts accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track form submissions as leads?

Yes, you can! Latenode's visual builder makes setting this up simple, so you can automatically track form submissions in 123FormBuilder as new leads in WhatConverts, enabling better lead attribution.

What types of tasks can I perform by integrating 123FormBuilder with WhatConverts?

Integrating 123FormBuilder with WhatConverts allows you to perform various tasks, including:

  • Create WhatConverts leads from new 123FormBuilder submissions.
  • Update lead information in WhatConverts based on form data.
  • Send custom notifications for qualified form submissions.
  • Automatically tag leads based on 123FormBuilder input.
  • Analyze form submission data within WhatConverts reports.

How secure is data transfer between 123FormBuilder and WhatConverts?

Latenode uses secure connection protocols to ensure data privacy and protection during the transfer of information.

Are there any limitations to the 123FormBuilder and WhatConverts integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex form logic might require custom JavaScript for optimal data transfer.
  • Real-time updates depend on the API limits of both 123FormBuilder and WhatConverts.
  • File uploads from 123FormBuilder may require additional parsing steps in Latenode.

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