ActiveCampaign and Facebook Conversions Integration

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Automatically send lead data from ActiveCampaign to Facebook Conversions to optimize ad campaigns. Latenode lets you easily customize data flows with JavaScript and scale affordably with execution-based pricing.

Swap Apps

ActiveCampaign

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect ActiveCampaign and Facebook Conversions

Create a New Scenario to Connect ActiveCampaign and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Facebook Conversions will be your first step. To do this, click "Choose an app," find ActiveCampaign or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node

Select the ActiveCampaign node from the app selection panel on the right.

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ActiveCampaign

Configure the ActiveCampaign

Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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ActiveCampaign

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Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the ActiveCampaign node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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ActiveCampaign

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Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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ActiveCampaign

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Facebook Conversions

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Configure the ActiveCampaign and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions Oauth 2.0

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The action ID

Run node once

Set Up the ActiveCampaign and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring ActiveCampaign, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Facebook Conversions integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect ActiveCampaign and Facebook Conversions

ActiveCampaign + Shopify + Facebook Conversions: When a contact in ActiveCampaign opens a campaign email, check if they are a customer in Shopify. If they are, send a 'Lead' event to Facebook Conversions API.

Facebook Conversions + ActiveCampaign + Google Sheets: When a 'Purchase' event is received from Facebook Conversions, find or create the corresponding contact in ActiveCampaign. Then, add a row to Google Sheets with the conversion data and contact details.

ActiveCampaign and Facebook Conversions integration alternatives

About ActiveCampaign

Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ ActiveCampaign and Facebook Conversions

How can I connect my ActiveCampaign account to Facebook Conversions using Latenode?

To connect your ActiveCampaign account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select ActiveCampaign and click on "Connect".
  • Authenticate your ActiveCampaign and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new ActiveCampaign contacts to Facebook Custom Audiences?

Yes, you can! Latenode's visual editor makes it easy to automatically sync new ActiveCampaign contacts to Facebook Custom Audiences, creating targeted ad campaigns effortlessly.

What types of tasks can I perform by integrating ActiveCampaign with Facebook Conversions?

Integrating ActiveCampaign with Facebook Conversions allows you to perform various tasks, including:

  • Track Facebook ad conversions as new contacts in ActiveCampaign.
  • Automatically update Facebook Custom Audiences based on ActiveCampaign tags.
  • Send personalized Facebook messages based on ActiveCampaign email engagement.
  • Create ActiveCampaign deals when a Facebook lead ad is submitted.
  • Measure ROI of Facebook ads by tracking conversions in ActiveCampaign reports.

How does Latenode handle data transformations for ActiveCampaign?

Latenode uses no-code blocks and JavaScript functions for seamless ActiveCampaign data transformations, ensuring compatibility with Facebook Conversions.

Are there any limitations to the ActiveCampaign and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data mappings may require JavaScript knowledge.
  • Facebook Conversions API rate limits can affect high-volume data syncing.
  • Custom ActiveCampaign fields need manual mapping during initial setup.

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