How to connect ActiveCampaign and Serper
Create a New Scenario to Connect ActiveCampaign and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Serper will be your first step. To do this, click "Choose an app," find ActiveCampaign or Serper, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the ActiveCampaign node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the ActiveCampaign and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring ActiveCampaign, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Serper integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and Serper
ActiveCampaign + Serper + Slack: When a contact is tagged in ActiveCampaign, a Google search is performed using Serper to gather company information. The resulting summary is then sent as a message to a designated Slack channel.
Serper + ActiveCampaign + Google Sheets: This workflow monitors keyword ranking changes using Serper. When a change is detected, the lead score in ActiveCampaign is updated, and the ranking data, along with the updated lead score, is logged in a Google Sheet.
ActiveCampaign and Serper integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ ActiveCampaign and Serper
How can I connect my ActiveCampaign account to Serper using Latenode?
To connect your ActiveCampaign account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add ActiveCampaign contacts based on Serper search results?
Yes, you can! Latenode's visual editor makes it easy to trigger ActiveCampaign contact creation from Serper data, enhancing your lead generation efforts automatically.
What types of tasks can I perform by integrating ActiveCampaign with Serper?
Integrating ActiveCampaign with Serper allows you to perform various tasks, including:
- Add new ActiveCampaign contacts based on specific search queries in Serper.
- Update ActiveCampaign contact custom fields with data extracted from Serper.
- Trigger email sequences in ActiveCampaign based on Serper search result updates.
- Create ActiveCampaign deals when a contact matches a specific Serper search.
- Send internal notifications for new potential leads found via Serper and added to ActiveCampaign.
HowsecureisdatahandlingwhenconnectingActiveCampaignonLatenode?
LatenodeemploysrobustsecuritymeasurestoensureyourdataisprotectedduringActiveCampaignintegration,includingencryptionandsecureauthenticationprotocols.
Are there any limitations to the ActiveCampaign and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript coding.
- Rate limits of ActiveCampaign and Serper APIs still apply within Latenode.
- Historical data migration between ActiveCampaign and Serper is not directly supported.