How to connect ActiveCampaign and WhatsApp Business Cloud
Create a New Scenario to Connect ActiveCampaign and WhatsApp Business Cloud
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find ActiveCampaign or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Business Cloud Node
Next, click the plus (+) icon on the ActiveCampaign node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.


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WhatsApp Business Cloud


Authenticate WhatsApp Business Cloud
Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.
Configure the ActiveCampaign and WhatsApp Business Cloud Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and WhatsApp Business Cloud Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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WhatsApp Business Cloud
Trigger on Webhook
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ActiveCampaign
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Webhook response


Save and Activate the Scenario
After configuring ActiveCampaign, WhatsApp Business Cloud, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between ActiveCampaign and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and WhatsApp Business Cloud
Shopify + ActiveCampaign + WhatsApp Business Cloud: When a new draft order is created in Shopify, find the customer in ActiveCampaign. If the customer exists, send them a WhatsApp message with a special offer to recover the abandoned cart.
WhatsApp Business Cloud + ActiveCampaign + Google Sheets: When a new message is received in WhatsApp, find the contact in ActiveCampaign. If the contact doesn't exist, create a new contact in ActiveCampaign and add a new row to Google Sheets with the contact's information.
ActiveCampaign and WhatsApp Business Cloud integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About WhatsApp Business Cloud
Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.
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FAQ ActiveCampaign and WhatsApp Business Cloud
How can I connect my ActiveCampaign account to WhatsApp Business Cloud using Latenode?
To connect your ActiveCampaign account to WhatsApp Business Cloud on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and WhatsApp Business Cloud accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send ActiveCampaign contacts personalized WhatsApp messages?
Yes, easily! Latenode's visual editor lets you map ActiveCampaign data to WhatsApp templates for personalized outreach, boosting engagement by tailoring messages to each contact’s profile.
What types of tasks can I perform by integrating ActiveCampaign with WhatsApp Business Cloud?
Integrating ActiveCampaign with WhatsApp Business Cloud allows you to perform various tasks, including:
- Send WhatsApp messages to new ActiveCampaign contacts.
- Update ActiveCampaign contact properties from WhatsApp interactions.
- Create ActiveCampaign deals based on WhatsApp message content.
- Trigger ActiveCampaign automations from WhatsApp message keywords.
- Send appointment reminders via WhatsApp using ActiveCampaign data.
How do I handle ActiveCampaign errors within Latenode workflows?
Latenode provides built-in error handling. You can create branches to manage failed ActiveCampaign actions, ensuring smooth automation and preventing data loss.
Are there any limitations to the ActiveCampaign and WhatsApp Business Cloud integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- WhatsApp Business Cloud template approval is required for certain message types.
- Complex ActiveCampaign logic may require JavaScript for full customization.
- High-volume WhatsApp messaging may incur additional costs from Meta.