How to connect ActiveCampaign and WooCommerce
Create a New Scenario to Connect ActiveCampaign and WooCommerce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or WooCommerce will be your first step. To do this, click "Choose an app," find ActiveCampaign or WooCommerce, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WooCommerce Node
Next, click the plus (+) icon on the ActiveCampaign node, select WooCommerce from the list of available apps, and choose the action you need from the list of nodes within WooCommerce.


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WooCommerce


Authenticate WooCommerce
Now, click the WooCommerce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WooCommerce settings. Authentication allows you to use WooCommerce through Latenode.
Configure the ActiveCampaign and WooCommerce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and WooCommerce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WooCommerce
Trigger on Webhook
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ActiveCampaign
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring ActiveCampaign, WooCommerce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and WooCommerce integration works as expected. Depending on your setup, data should flow between ActiveCampaign and WooCommerce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and WooCommerce
WooCommerce + ActiveCampaign + Slack: When a new order is placed in WooCommerce, a new contact is created or updated in ActiveCampaign with the order details, and a notification is sent to a specified Slack channel.
WooCommerce + ActiveCampaign + Discord bot: When a new order is placed in WooCommerce, the customer's details are updated in ActiveCampaign (or created if they don't exist), and then a Discord bot sends a message to a specified channel alerting customers about their order.
ActiveCampaign and WooCommerce integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About WooCommerce
Automate WooCommerce tasks inside Latenode. Sync orders, manage inventory, or trigger customer actions without code. Connect WooCommerce data to other apps, like CRMs or email platforms. Use Latenode's visual editor and built-in tools to scale your e-commerce automation beyond basic plugins. Customize further with JavaScript when needed.
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See how Latenode works
FAQ ActiveCampaign and WooCommerce
How can I connect my ActiveCampaign account to WooCommerce using Latenode?
To connect your ActiveCampaign account to WooCommerce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and WooCommerce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new WooCommerce customers to ActiveCampaign?
Yes, you can! Latenode automates customer syncing, ensuring new WooCommerce customers are instantly added to ActiveCampaign lists for targeted marketing campaigns and personalized follow-ups.
What types of tasks can I perform by integrating ActiveCampaign with WooCommerce?
Integrating ActiveCampaign with WooCommerce allows you to perform various tasks, including:
- Adding new WooCommerce customers to ActiveCampaign lists automatically.
- Triggering email sequences based on purchase history.
- Updating contact properties in ActiveCampaign after each order.
- Segmenting customers based on product categories purchased.
- Sending abandoned cart emails using ActiveCampaign automation.
What kind of ActiveCampaign triggers are available in Latenode?
Latenode supports ActiveCampaign triggers for new contacts, updated contacts, and tag additions, allowing flexible automation flows.
Are there any limitations to the ActiveCampaign and WooCommerce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom field mappings may require JavaScript transformations.
- Real-time data synchronization depends on API rate limits.
- Historical data import may require batch processing.