How to connect ActiveCampaign and Zoho CRM
Create a New Scenario to Connect ActiveCampaign and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Zoho CRM will be your first step. To do this, click "Choose an app," find ActiveCampaign or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the ActiveCampaign node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.


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Zoho CRM


Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the ActiveCampaign and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Zoho CRM
Trigger on Webhook
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ActiveCampaign
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Webhook response


Save and Activate the Scenario
After configuring ActiveCampaign, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Zoho CRM integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and Zoho CRM
ActiveCampaign + Zoho CRM + Slack: When a new contact is added to a list in ActiveCampaign, the contact is added as a lead to Zoho CRM. A summary message is then sent to a designated Slack channel.
Zoho CRM + ActiveCampaign + Google Sheets: When a deal is created or updated in Zoho CRM, a contact is created or updated in ActiveCampaign. A row is then added to a Google Sheet to track the deal update.
ActiveCampaign and Zoho CRM integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ ActiveCampaign and Zoho CRM
How can I connect my ActiveCampaign account to Zoho CRM using Latenode?
To connect your ActiveCampaign account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new ActiveCampaign contacts to Zoho CRM?
Yes, you can! Latenode's visual builder makes it easy to automatically sync new ActiveCampaign contacts directly into Zoho CRM, ensuring your data is always up-to-date and accessible.
What types of tasks can I perform by integrating ActiveCampaign with Zoho CRM?
Integrating ActiveCampaign with Zoho CRM allows you to perform various tasks, including:
- Create or update Zoho CRM leads from new ActiveCampaign contacts.
- Trigger ActiveCampaign automations when a Zoho CRM deal reaches a certain stage.
- Enrich ActiveCampaign contact data with information from Zoho CRM.
- Log ActiveCampaign email activity against Zoho CRM contacts.
- Update Zoho CRM contacts based on ActiveCampaign tag changes.
How can I handle errors during ActiveCampaign and Zoho CRM data sync?
Latenode provides robust error handling, allowing you to automatically retry failed tasks, send alerts, or trigger fallback workflows using its visual debugger.
Are there any limitations to the ActiveCampaign and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Real-time synchronization depends on the API rate limits of both platforms.
- Historical data migration might need batch processing for large datasets.