Latenode

Amazon SES and Google Analytics integration

Automate Amazon SES + Google Analytics workflows

Connect Amazon SES and Google Analytics to automate email campaign tracking and performance insights. Send targeted emails through SES while capturing real-time analytics data, enabling data-driven optimization of your marketing workflows.

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Technical overview

What this integration can actually do

This is not a rigid connector between Amazon SES and Google Analytics. Use native nodes where they already exist, then cover edge cases with webhook, polling, HTTP Request, or JavaScript in the same scenario.

2 triggers and 7 actions across Amazon SES and Google Analytics

Gets data from

New Verified Identity and New Conversation Event

Can do

Create Email and Create Key Event, plus 5 more actions

Works via

Native nodes, Webhooks, Polling, HTTP Request, JavaScript

Customizable with

field mapping, filters, branching, retries, dedupe logic, and custom API or JavaScript steps.

Capabilities

Triggers & Actions

Every event and operation available when connecting Amazon SES and Google Analytics — from both apps.

Production readiness

Production workflow controls

Use these controls when a workflow needs to stay stable after launch, not just pass a happy-path test.

01

Retry failed API calls

Automatically retry temporary failures before a run is marked as failed.

02

Handle 429 / rate-limit responses

Pause, back off, and continue the workflow safely when an upstream API throttles requests.

03

Add fallback branches for missing fields

Route incomplete payloads into a safe branch instead of letting the main scenario break.

04

Prevent duplicates with lookup-before-create logic

Check whether a record already exists before creating a new one in the destination system.

05

Use JavaScript to normalize dates, phone numbers, tags, and statuses

Clean and standardize values before mapping them into downstream fields.

06

Store execution logs for debugging

Keep a trace of what happened in every run so production issues are easier to inspect.

07

Route failed runs to email or a database

Notify the team or save failures for follow-up when a run cannot complete successfully.

08

Manually rerun failed executions

Replay a failed run after the issue is fixed without rebuilding the scenario from scratch.

Example payload

See what the workflow receives and returns

Show one real event and one real result so technical users can understand the payload shape before they connect accounts or customize the scenario.

Source event
JSON
{
"event": "client_added",
"client": {
"id": "client_123",
"email": "[email protected]",
"firstName": "Alex",
"lastName": "Smith",
"status": "active",
"tags": ["online-coaching"]
}
}
Scenario result
JSON
{
"target": "wix_contact",
"operation": "upsert",
"dedupeBy": "email",
"status": "created"
}

Setup

Connect both apps in 3 steps

No developer needed. From credentials to live workflow in under 10 minutes.

01

Connect Amazon SES

Authenticate Amazon SES in Latenode's Credentials panel. You'll need access to your Amazon SES account and permissions to create connections.

02

Connect Google Analytics

Add Google Analytics credentials (OAuth or API key, depending on the app). Latenode stores credentials securely and never saves your passwords.

03

Build and go live

Pick a trigger and an action, test with real data, then toggle your workflow to Live — done.

Build your Amazon SES + Google Analytics automation

Choose a trigger and an action to build your workflow.

When this happens in Amazon SES...

...do this in Google Analytics

Or

Describe your automation — press Build to open it in the editor.

FAQ

Common questions

Can't find what you need? Contact support →

Yes! Latenode provides a native integration between Amazon SES and Google Analytics. You can connect them in minutes using our visual workflow builder — no coding required.

Use cases

Explore each app

Start from either hub, then mix triggers and actions with the rest of your stack.

About Amazon SES

Official website

Amazon Simple Email Service (SES) is a cloud-based email sending service designed to help developers and businesses send marketing, notification, and transactional emails securely and at scale. With features such as flexible APIs, dedicated IP addresses, and real-time analytics, Amazon SES simplifies the management of email campaigns while ensuring high deliverability rates. The service also supports various email formats and integrates seamlessly with other AWS services, making it a robust solution for effective communication.

Email Delivery
Learn more

Popular Amazon SES pairs

Amazon SES + Amazon SNSAmazon SES + DropboxAmazon SES + Google sheetsAmazon SES + GoToWebinarAmazon SES + Streak

About Google Analytics

Official website

Google Analytics is a powerful web analytics service that helps businesses track and analyze their website traffic. With features like real-time reporting, customizable dashboards, and advanced audience segmentation, it provides insights into user behavior and website performance. By leveraging data from various sources, Google Analytics enables users to make informed marketing decisions, optimize user experiences, and enhance overall business strategies.

Analytics & BI
Learn more

Popular Google Analytics pairs

Google Analytics + CalendlyGoogle Analytics + BaserowGoogle Analytics + Facebook Lead AdsGoogle Analytics + BitlyGoogle Analytics + GumroadGoogle Analytics + HubSpotGoogle Analytics + JavaScriptGoogle Analytics + LiveChatGoogle Analytics + MailchimpGoogle Analytics + Mixpanel

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