How to connect Amazon SES and Google Business Profile
Create a New Scenario to Connect Amazon SES and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Amazon SES, triggered by another scenario, or executed manually (for testing purposes). In most cases, Amazon SES or Google Business Profile will be your first step. To do this, click "Choose an app," find Amazon SES or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Amazon SES Node
Select the Amazon SES node from the app selection panel on the right.


Amazon SES

Configure the Amazon SES
Click on the Amazon SES node to configure it. You can modify the Amazon SES URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Amazon SES node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Amazon SES and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Amazon SES and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response


Save and Activate the Scenario
After configuring Amazon SES, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Amazon SES and Google Business Profile integration works as expected. Depending on your setup, data should flow between Amazon SES and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Amazon SES and Google Business Profile
Amazon SES + Google Sheets + Google Business Profile: When a new verified identity is added in Amazon SES, the information is added to a Google Sheet. Then, a Google Business Profile post is created to announce the new verified email.
Google Business Profile + Amazon SES + Slack: When a new or updated review is posted on Google Business Profile, an email alert is sent via Amazon SES, and a notification is sent to a Slack channel.
Amazon SES and Google Business Profile integration alternatives

About Amazon SES
Automate email sending with Amazon SES in Latenode. Send transactional emails, notifications, and marketing campaigns within your automated workflows. Use Latenode's visual editor to connect SES to other apps, add conditional logic, and handle bounces – simplifying email management and scaling your communication flows without coding.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Amazon SES and Google Business Profile
How can I connect my Amazon SES account to Google Business Profile using Latenode?
To connect your Amazon SES account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Amazon SES and click on "Connect".
- Authenticate your Amazon SES and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate review requests after email confirmations?
Yes, you can! Latenode's visual editor makes it easy to trigger review requests in Google Business Profile after Amazon SES sends order confirmation emails. Boost your business reputation effortlessly.
What types of tasks can I perform by integrating Amazon SES with Google Business Profile?
Integrating Amazon SES with Google Business Profile allows you to perform various tasks, including:
- Send personalized thank you emails after receiving a positive review.
- Trigger email alerts for negative reviews to address them quickly.
- Automatically update customers about promotions via email and posts.
- Create email lists from new customer interactions on Google Business Profile.
- Analyze email campaign performance based on GBP engagement metrics.
What SES email sending limits apply within Latenode automations?
Latenode respects your Amazon SES sending limits. Use Latenode's scaling options to handle larger email volumes using SES efficiently.
Are there any limitations to the Amazon SES and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Amazon SES and Google Business Profile still apply.
- Complex workflows with extremely high volumes may require optimization.
- Access to historical Google Business Profile data is subject to API availability.