How to connect Bigin by Zoho CRM and Google AI
Create a New Scenario to Connect Bigin by Zoho CRM and Google AI
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Google AI will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Google AI, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google AI Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Google AI from the list of available apps, and choose the action you need from the list of nodes within Google AI.


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Authenticate Google AI
Now, click the Google AI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google AI settings. Authentication allows you to use Google AI through Latenode.
Configure the Bigin by Zoho CRM and Google AI Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Google AI Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Google AI, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Google AI integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Google AI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and Google AI
Bigin by Zoho CRM + Google AI + Slack: When a new contact is created in Bigin, the workflow analyzes the contact's company information using Google AI's sentiment analysis capabilities. If the sentiment is negative, a message is posted to a designated Slack channel to alert the team.
Bigin by Zoho CRM + Google AI + Google Sheets: When a new contact is created in Bigin, the workflow summarizes call transcripts using Google AI. The summary and related contact information are then added as a new row in Google Sheets for tracking and reporting.
Bigin by Zoho CRM and Google AI integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Google AI
Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.
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FAQ Bigin by Zoho CRM and Google AI
How can I connect my Bigin by Zoho CRM account to Google AI using Latenode?
To connect your Bigin by Zoho CRM account to Google AI on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and Google AI accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically summarize Bigin by Zoho CRM leads using Google AI?
Yes, you can! Latenode lets you automate summaries of new leads using Google AI, enriching your CRM data instantly. This gives your sales team key insights without manual effort.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Google AI?
Integrating Bigin by Zoho CRM with Google AI allows you to perform various tasks, including:
- Automatically analyze sentiment from customer emails and log it in Bigin by Zoho CRM.
- Generate personalized follow-up emails based on lead data using Google AI.
- Extract key information from customer support tickets and update Bigin by Zoho CRM.
- Predict deal closure probability based on interaction history using AI models.
- Categorize and tag leads based on industry using AI-powered text analysis.
How secure is my Bigin by Zoho CRM data when using Latenode?
Latenode employs robust security measures, including encryption and access controls, to protect your Bigin by Zoho CRM data at all times.
Are there any limitations to the Bigin by Zoho CRM and Google AI integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data processing with Google AI may incur additional costs based on usage.
- The integration relies on the APIs of both Bigin by Zoho CRM and Google AI, which may have rate limits.
- Custom AI model integration requires familiarity with Google AI development practices.