How to connect Bigin by Zoho CRM and Mixpanel
Create a New Scenario to Connect Bigin by Zoho CRM and Mixpanel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Mixpanel will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mixpanel Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.


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Authenticate Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Configure the Bigin by Zoho CRM and Mixpanel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Mixpanel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mixpanel
Trigger on Webhook
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Bigin by Zoho CRM
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Mixpanel integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and Mixpanel
Bigin by Zoho CRM + Mixpanel + Slack: When a new contact is created in Bigin by Zoho CRM, a user profile is created or updated in Mixpanel, and a notification is sent to a Slack channel to alert the sales team.
Mixpanel + Bigin by Zoho CRM + Zoho Campaigns: When a new event is tracked in Mixpanel, a contact is created or updated in Bigin by Zoho CRM. This contact is then added or updated in Zoho Campaigns for targeted email marketing.
Bigin by Zoho CRM and Mixpanel integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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FAQ Bigin by Zoho CRM and Mixpanel
How can I connect my Bigin by Zoho CRM account to Mixpanel using Latenode?
To connect your Bigin by Zoho CRM account to Mixpanel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and Mixpanel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Bigin contacts in Mixpanel?
Yes, you can! Latenode's real-time triggers ensure new Bigin by Zoho CRM contacts instantly update Mixpanel, giving you immediate behavioral insights to personalize outreach.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Mixpanel?
Integrating Bigin by Zoho CRM with Mixpanel allows you to perform various tasks, including:
- Automatically track deal stages from Bigin by Zoho CRM in Mixpanel.
- Update Mixpanel user profiles with new Bigin by Zoho CRM contact data.
- Trigger personalized messages in Mixpanel based on Bigin by Zoho CRM activity.
- Send Bigin by Zoho CRM task completion data to Mixpanel as custom events.
- Analyze the correlation between deal closure and user behavior in Mixpanel.
Can I enrich Bigin by Zoho CRM data using Mixpanel user profiles?
Yes! Latenode lets you pull Mixpanel profile data to enrich Bigin by Zoho CRM records, creating a 360-degree customer view for improved sales strategies.
Are there any limitations to the Bigin by Zoho CRM and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync is not supported, only new or updated records.
- Complex Mixpanel cohorts might require custom JavaScript for filtering.
- Rate limits from Bigin by Zoho CRM and Mixpanel APIs may affect high-volume workflows.