How to connect Bigin by Zoho CRM and Productboard
Create a New Scenario to Connect Bigin by Zoho CRM and Productboard
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Productboard will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Productboard, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Productboard Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Productboard from the list of available apps, and choose the action you need from the list of nodes within Productboard.


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Productboard


Authenticate Productboard
Now, click the Productboard node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Productboard settings. Authentication allows you to use Productboard through Latenode.
Configure the Bigin by Zoho CRM and Productboard Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Productboard Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Productboard
Trigger on Webhook
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Bigin by Zoho CRM
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Productboard, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Productboard integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Productboard (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and Productboard
Bigin by Zoho CRM + Slack: When a deal in Bigin by Zoho CRM reaches a specific stage, a message is sent to a designated Slack channel to alert the product team about a potential new feature request.
Productboard + Bigin by Zoho CRM + Jira: When a feature's status is updated in Productboard, the corresponding contact's notes are updated in Bigin by Zoho CRM, and a linked task is created in Jira for tracking and implementation.
Bigin by Zoho CRM and Productboard integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Productboard
Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.
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FAQ Bigin by Zoho CRM and Productboard
How can I connect my Bigin by Zoho CRM account to Productboard using Latenode?
To connect your Bigin by Zoho CRM account to Productboard on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and Productboard accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Productboard features from new Bigin by Zoho CRM deals?
Yes, you can! Latenode lets you automate feature creation, ensuring product stays aligned with sales insights. Reduce manual work and instantly translate customer needs into actionable product tasks.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Productboard?
Integrating Bigin by Zoho CRM with Productboard allows you to perform various tasks, including:
- Create new Productboard features from won Bigin by Zoho CRM deals.
- Update existing Productboard features with new customer feedback from Bigin by Zoho CRM.
- Sync contact information between Bigin by Zoho CRM and Productboard users.
- Trigger alerts in Productboard when a deal reaches a specific stage in Bigin by Zoho CRM.
- Automatically prioritize features in Productboard based on deal size in Bigin by Zoho CRM.
Can I use JavaScript to transform data between Bigin by Zoho CRM and Productboard?
Yes! Latenode allows custom JavaScript code to manipulate data, offering ultimate flexibility when syncing Bigin by Zoho CRM and Productboard data.
Are there any limitations to the Bigin by Zoho CRM and Productboard integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require advanced JavaScript knowledge.
- Real-time updates depend on the API rate limits of both Bigin by Zoho CRM and Productboard.
- Initial setup requires understanding of both Bigin by Zoho CRM and Productboard data structures.