How to connect Bigin by Zoho CRM and SendPulse
Create a New Scenario to Connect Bigin by Zoho CRM and SendPulse
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or SendPulse will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or SendPulse, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the SendPulse Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select SendPulse from the list of available apps, and choose the action you need from the list of nodes within SendPulse.


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SendPulse


Authenticate SendPulse
Now, click the SendPulse node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your SendPulse settings. Authentication allows you to use SendPulse through Latenode.
Configure the Bigin by Zoho CRM and SendPulse Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and SendPulse Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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SendPulse
Trigger on Webhook
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Bigin by Zoho CRM
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Bigin by Zoho CRM, SendPulse, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and SendPulse integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and SendPulse (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and SendPulse
Bigin by Zoho CRM + SendPulse + Zoho CRM: When a deal is created or updated in Bigin by Zoho CRM, add the contact's email to a specified mailing list in SendPulse. Then, update the corresponding lead in Zoho CRM with the new contact information.
SendPulse + Bigin by Zoho CRM + Google Sheets: When a new subscriber is added to SendPulse, create a new contact in Bigin by Zoho CRM and add a new row to a Google Sheet to log the subscriber information.
Bigin by Zoho CRM and SendPulse integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About SendPulse
Use SendPulse in Latenode for automated email & SMS marketing. Trigger campaigns based on real-time events, segment contacts dynamically, and personalize messages using data from any app. Automate list cleaning and optimize send times in response to user behavior. Connect SendPulse to any data source for smarter, event-driven communication workflows.
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FAQ Bigin by Zoho CRM and SendPulse
How can I connect my Bigin by Zoho CRM account to SendPulse using Latenode?
To connect your Bigin by Zoho CRM account to SendPulse on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and SendPulse accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Bigin contacts to SendPulse?
Yes, you can! Latenode's real-time triggers ensure new Bigin by Zoho CRM contacts are instantly added to your SendPulse lists, streamlining your marketing and sales efforts.
What types of tasks can I perform by integrating Bigin by Zoho CRM with SendPulse?
Integrating Bigin by Zoho CRM with SendPulse allows you to perform various tasks, including:
- Automatically adding new Bigin contacts to a SendPulse mailing list.
- Sending personalized email campaigns based on Bigin deal stages.
- Updating Bigin contact properties when a SendPulse email is opened.
- Creating Bigin tasks for unengaged SendPulse subscribers.
- Triggering SMS campaigns in SendPulse for high-value Bigin deals.
How secure is connecting Bigin by Zoho CRM to Latenode?
Latenode employs advanced encryption and secure authentication protocols, ensuring your Bigin by Zoho CRM data remains protected throughout all automation processes.
Are there any limitations to the Bigin by Zoho CRM and SendPulse integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Bigin by Zoho CRM custom field mappings may require JavaScript.
- SendPulse's API rate limits can affect high-volume contact syncing.
- Historical data migration between the platforms requires batch processing.