How to connect Brilliant Directories and Zoho CRM
Create a New Scenario to Connect Brilliant Directories and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Brilliant Directories, triggered by another scenario, or executed manually (for testing purposes). In most cases, Brilliant Directories or Zoho CRM will be your first step. To do this, click "Choose an app," find Brilliant Directories or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Brilliant Directories Node
Select the Brilliant Directories node from the app selection panel on the right.

Brilliant Directories
Configure the Brilliant Directories
Click on the Brilliant Directories node to configure it. You can modify the Brilliant Directories URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Brilliant Directories node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

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Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Brilliant Directories and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Brilliant Directories and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Brilliant Directories, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Brilliant Directories and Zoho CRM integration works as expected. Depending on your setup, data should flow between Brilliant Directories and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Brilliant Directories and Zoho CRM
Brilliant Directories + Zoho CRM + Google Sheets: When a new user registers on Brilliant Directories, a lead is created in Zoho CRM, and their details are logged in a Google Sheet for reporting purposes.
Brilliant Directories + Zoho CRM + Slack: When a new user registers on Brilliant Directories, a lead is created or updated in Zoho CRM. A notification is then sent to a Slack channel to alert the sales team.
Brilliant Directories and Zoho CRM integration alternatives
About Brilliant Directories
Orchestrate Brilliant Directories data within Latenode to automate member management and content workflows. Sync directory listings with CRMs, trigger email sequences based on membership changes, or automate content moderation. Extend directory features with Latenode's AI tools and custom JavaScript actions.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ Brilliant Directories and Zoho CRM
How can I connect my Brilliant Directories account to Zoho CRM using Latenode?
To connect your Brilliant Directories account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Brilliant Directories and click on "Connect".
- Authenticate your Brilliant Directories and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Brilliant Directories members to Zoho CRM?
Yes, you can! Latenode allows real-time member synchronization, instantly creating or updating Zoho CRM contacts. Scale your processes with advanced logic and custom code when you need it.
What types of tasks can I perform by integrating Brilliant Directories with Zoho CRM?
Integrating Brilliant Directories with Zoho CRM allows you to perform various tasks, including:
- Automatically create a new Zoho CRM contact for each new Brilliant Directories member.
- Update Zoho CRM contact information when a Brilliant Directories member profile changes.
- Trigger email campaigns in Zoho CRM based on Brilliant Directories membership levels.
- Segment Zoho CRM contacts based on Brilliant Directories membership types.
- Log Brilliant Directories membership activity in Zoho CRM for sales and marketing insights.
How do I handle duplicate contacts when syncing Brilliant Directories to Zoho CRM?
Latenode provides options to detect and merge duplicate contacts during synchronization, ensuring data accuracy and avoiding redundant records in Zoho CRM.
Are there any limitations to the Brilliant Directories and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Custom fields in Brilliant Directories may require custom mapping in Latenode.
- The number of API requests is subject to the rate limits of both Brilliant Directories and Zoho CRM.
- Complex data transformations might require JavaScript coding within Latenode.