How to connect Businessmap and Omnisend
Create a New Scenario to Connect Businessmap and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Omnisend will be your first step. To do this, click "Choose an app," find Businessmap or Omnisend, and select the appropriate trigger to start the scenario.

Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.


Businessmap

Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Businessmap node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.


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Omnisend

Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Businessmap and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Businessmap
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Businessmap, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and Omnisend integration works as expected. Depending on your setup, data should flow between Businessmap and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Businessmap and Omnisend
Businessmap + Omnisend + Slack: When a card's status changes in Businessmap, the workflow updates the corresponding contact in Omnisend and sends a notification to a designated Slack channel.
Omnisend + Businessmap + Google Sheets: This workflow captures Omnisend campaign data in Google Sheets and updates related Businessmap cards with the relevant campaign results.
Businessmap and Omnisend integration alternatives

About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Businessmap and Omnisend
How can I connect my Businessmap account to Omnisend using Latenode?
To connect your Businessmap account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Businessmap and click on "Connect".
- Authenticate your Businessmap and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically trigger email campaigns upon new card creation?
Yes, you can! Latenode's visual editor simplifies this automation. Trigger Omnisend campaigns when new cards are added to Businessmap, keeping your audience engaged with project updates.
What types of tasks can I perform by integrating Businessmap with Omnisend?
Integrating Businessmap with Omnisend allows you to perform various tasks, including:
- Send welcome emails to new contacts added via Businessmap forms.
- Update contact properties in Omnisend based on card activity.
- Trigger SMS notifications when a card reaches a specific stage.
- Create Omnisend segments based on Businessmap project involvement.
- Send abandoned cart emails if a task isn’t completed on time.
How does Latenode handle complex Businessmap data transformations?
Latenode offers robust data transformation tools, including JavaScript code blocks, allowing you to manipulate Businessmap data for optimal Omnisend integration.
Are there any limitations to the Businessmap and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of Businessmap and Omnisend may affect high-volume workflows.
- Custom fields in Businessmap may require custom mapping in Latenode.
- Real-time updates depend on Businessmap's webhook availability.