How to connect Businessmap and Serper
Create a New Scenario to Connect Businessmap and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Serper will be your first step. To do this, click "Choose an app," find Businessmap or Serper, and select the appropriate trigger to start the scenario.

Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.


Businessmap

Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Businessmap node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Businessmap and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Businessmap, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and Serper integration works as expected. Depending on your setup, data should flow between Businessmap and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Businessmap and Serper
Serper + Businessmap + Slack: When a Google Search is performed via Serper for specific keywords, a new card is created in a Businessmap project with the search results. A notification is then sent to a Slack channel to alert the team about the new card.
Serper + Google Sheets + Businessmap: Run a keyword search in Serper and save the results to a new row in Google Sheets for analysis. Then, create a task in Businessmap that links directly to this row within the Google Sheet.
Businessmap and Serper integration alternatives

About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Businessmap and Serper
How can I connect my Businessmap account to Serper using Latenode?
To connect your Businessmap account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Businessmap and click on "Connect".
- Authenticate your Businessmap and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate SEO keyword tracking in Businessmap?
Yes! Latenode lets you trigger Businessmap card updates based on Serper data. Track SEO performance directly within project workflows for seamless data-driven decision-making.
What types of tasks can I perform by integrating Businessmap with Serper?
Integrating Businessmap with Serper allows you to perform various tasks, including:
- Create Businessmap cards for new high-value SEO keywords.
- Update task status in Businessmap based on SERP ranking changes.
- Generate SEO reports from Serper data and store them in Businessmap.
- Send alerts about keyword ranking drops directly into Businessmap.
- Automatically assign SEO tasks to team members in Businessmap.
Can I customize data transformations between Businessmap and Serper?
Yes, Latenode allows custom JS functions and prompt-based AI steps for flexible, granular control over data transformation between Businessmap and Serper.
Are there any limitations to the Businessmap and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the Businessmap and Serper APIs may affect workflow speed.
- Advanced Serper features require a paid Serper subscription.
- Custom JavaScript code requires programming knowledge.