How to connect Businessmap and WhatConverts
Create a New Scenario to Connect Businessmap and WhatConverts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or WhatConverts will be your first step. To do this, click "Choose an app," find Businessmap or WhatConverts, and select the appropriate trigger to start the scenario.

Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.


Businessmap

Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatConverts Node
Next, click the plus (+) icon on the Businessmap node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.


Businessmap
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WhatConverts


Authenticate WhatConverts
Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.
Configure the Businessmap and WhatConverts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and WhatConverts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WhatConverts
Trigger on Webhook
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Businessmap
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Businessmap, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and WhatConverts integration works as expected. Depending on your setup, data should flow between Businessmap and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Businessmap and WhatConverts
WhatConverts + Businessmap + Slack: When a new lead is registered in WhatConverts, find the corresponding card in Businessmap. If found, post a message in Slack with the lead details and a link to the Businessmap card.
WhatConverts + Google Sheets + Businessmap: When a new lead is created in WhatConverts, add the lead information to a Google Sheet. Then, find the associated card in Businessmap and create an attachment with the lead's Google Sheet row.
Businessmap and WhatConverts integration alternatives

About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About WhatConverts
Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.
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See how Latenode works
FAQ Businessmap and WhatConverts
How can I connect my Businessmap account to WhatConverts using Latenode?
To connect your Businessmap account to WhatConverts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Businessmap and click on "Connect".
- Authenticate your Businessmap and WhatConverts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track marketing campaign ROI using lead data?
Yes, you can! Latenode allows you to automatically update Businessmap cards with lead information from WhatConverts, giving you a clear view of campaign performance and ROI. Scale with no-code ease.
What types of tasks can I perform by integrating Businessmap with WhatConverts?
Integrating Businessmap with WhatConverts allows you to perform various tasks, including:
- Create Businessmap cards for new qualified leads captured in WhatConverts.
- Update existing Businessmap cards with new lead activity details.
- Automatically assign leads in Businessmap based on WhatConverts data.
- Send custom notifications when leads reach specific stages.
- Analyze lead source performance directly within Businessmap.
How easily can I customize lead assignment logic in Businessmap?
Latenode's visual editor lets you define complex lead assignment rules with ease. Use no-code or JavaScript for advanced needs.
Are there any limitations to the Businessmap and WhatConverts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data sync may take time depending on the volume of data.
- Complex custom fields in Businessmap may require advanced configuration.
- Real-time updates depend on the API rate limits of both services.