How to connect Businessmap and Zoho CRM
Create a New Scenario to Connect Businessmap and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Zoho CRM will be your first step. To do this, click "Choose an app," find Businessmap or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.


Businessmap

Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Businessmap node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.


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Zoho CRM


Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Businessmap and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Businessmap
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Businessmap, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and Zoho CRM integration works as expected. Depending on your setup, data should flow between Businessmap and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Businessmap and Zoho CRM
Businessmap + Zoho CRM + Slack: When a card's status changes in Businessmap, the corresponding client record in Zoho CRM is updated. A notification is then sent to a designated Slack channel to inform the team of the update.
Zoho CRM + Businessmap + Google Sheets: When a new deal is created in Zoho CRM, a new project is created in Businessmap. The project details are then logged in a Google Sheets spreadsheet for tracking and reporting.
Businessmap and Zoho CRM integration alternatives

About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ Businessmap and Zoho CRM
How can I connect my Businessmap account to Zoho CRM using Latenode?
To connect your Businessmap account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Businessmap and click on "Connect".
- Authenticate your Businessmap and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead creation in Zoho CRM from new Businessmap cards?
Yes, you can! Latenode lets you automate lead creation using a visual interface. Enjoy seamless synchronization, keeping your sales pipeline updated automatically and saving time.
What types of tasks can I perform by integrating Businessmap with Zoho CRM?
Integrating Businessmap with Zoho CRM allows you to perform various tasks, including:
- Create a new Zoho CRM contact when a card moves to a specific Businessmap column.
- Update a Zoho CRM deal when a related task is completed in Businessmap.
- Sync Businessmap project status updates to a custom field in Zoho CRM.
- Automatically generate project cards in Businessmap from new Zoho CRM deals.
- Trigger email campaigns in Zoho CRM based on Businessmap workflow events.
How does Latenode handle data transformations between Businessmap and Zoho CRM?
Latenode offers powerful data mapping and transformation using JavaScript, ensuring seamless compatibility between Businessmap and Zoho CRM data structures.
Are there any limitations to the Businessmap and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Real-time synchronization depends on the API rate limits of both platforms.
- Certain advanced Businessmap custom field types might not be directly supported.