How to connect Cal.com and Facebook Conversions
Create a New Scenario to Connect Cal.com and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Cal.com, triggered by another scenario, or executed manually (for testing purposes). In most cases, Cal.com or Facebook Conversions will be your first step. To do this, click "Choose an app," find Cal.com or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Cal.com Node
Select the Cal.com node from the app selection panel on the right.

Cal.com
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Cal.com node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Cal.com and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Cal.com and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Cal.com
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Cal.com, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Cal.com and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Cal.com and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Cal.com and Facebook Conversions
Cal.com + Facebook Conversions + Google Sheets: When a new booking is made in Cal.com, send an event to Facebook Conversions to track ad campaign performance and add a row to a Google Sheet to record the booking details and associated campaign information.
Cal.com + Facebook Conversions + HubSpot: Upon a new booking in Cal.com, send conversion data to Facebook Conversions to attribute the booking to a specific ad campaign. Simultaneously, create or update a contact in HubSpot with the booking information.
Cal.com and Facebook Conversions integration alternatives
About Cal.com
Embed Cal.com in Latenode to automate meeting scheduling. Trigger flows based on booking events: send follow-up emails, update CRMs, or generate reports. Latenode adds advanced logic, data manipulation, and integrations Cal.com lacks natively, creating flexible, scalable scheduling workflows.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Cal.com and Facebook Conversions
How can I connect my Cal.com account to Facebook Conversions using Latenode?
To connect your Cal.com account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Cal.com and click on "Connect".
- Authenticate your Cal.com and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track conversions from Cal.com bookings?
Yes, you can! Latenode lets you send booking data from Cal.com to Facebook Conversions, tracking ad performance and ROI. Leverage no-code blocks, AI steps, and even JavaScript.
What types of tasks can I perform by integrating Cal.com with Facebook Conversions?
Integrating Cal.com with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending lead data to Facebook Conversions after each booking.
- Tracking which ad campaigns generate the most Cal.com appointments.
- Creating custom audiences in Facebook based on Cal.com booking data.
- Sending event data to Facebook for optimized ad delivery.
- Triggering lead nurturing sequences in Facebook based on appointment types.
How does Latenode enhance Cal.com Facebook Conversions integrations?
Latenode provides a visual editor, advanced logic, JavaScript support, and AI tools to build customized Cal.com and Facebook Conversions workflows at scale.
Are there any limitations to the Cal.com and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom data mappings may require JavaScript knowledge.
- Facebook Conversions API limitations regarding data formats apply.
- Real-time data synchronization depends on the Cal.com API rate limits.