How to connect Close CRM and ActiveCampaign
Create a New Scenario to Connect Close CRM and ActiveCampaign
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or ActiveCampaign will be your first step. To do this, click "Choose an app," find Close CRM or ActiveCampaign, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the ActiveCampaign Node
Next, click the plus (+) icon on the Close CRM node, select ActiveCampaign from the list of available apps, and choose the action you need from the list of nodes within ActiveCampaign.

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ActiveCampaign

Authenticate ActiveCampaign
Now, click the ActiveCampaign node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ActiveCampaign settings. Authentication allows you to use ActiveCampaign through Latenode.
Configure the Close CRM and ActiveCampaign Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and ActiveCampaign Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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ActiveCampaign
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, ActiveCampaign, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and ActiveCampaign integration works as expected. Depending on your setup, data should flow between Close CRM and ActiveCampaign (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and ActiveCampaign
Close CRM + Calendly + ActiveCampaign: When a deal reaches a specific stage in Close CRM, schedule a follow-up call in Calendly. After the call is scheduled, update the contact in ActiveCampaign with the scheduled call details by adding a note.
ActiveCampaign + Close CRM + Slack: When a new contact is added to ActiveCampaign from a specific campaign, create a new lead in Close CRM. Then, notify the sales team in Slack about the new lead, including the Close CRM lead link.
Close CRM and ActiveCampaign integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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See how Latenode works
FAQ Close CRM and ActiveCampaign
How can I connect my Close CRM account to ActiveCampaign using Latenode?
To connect your Close CRM account to ActiveCampaign on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and ActiveCampaign accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Close CRM leads to ActiveCampaign?
Yes! Latenode makes this easy. Automatically sync leads from Close CRM to ActiveCampaign to nurture them, ensuring no potential deal is missed. Leverage AI to personalize follow-ups!
What types of tasks can I perform by integrating Close CRM with ActiveCampaign?
Integrating Close CRM with ActiveCampaign allows you to perform various tasks, including:
- Create ActiveCampaign contacts from new Close CRM leads.
- Update ActiveCampaign contacts based on Close CRM activity.
- Trigger ActiveCampaign automations from Close CRM deal stage changes.
- Segment contacts in ActiveCampaign based on Close CRM data.
- Send personalized emails via ActiveCampaign after Close CRM events.
Can Latenode handle complex Close CRM data mappings?
Yes, Latenode provides advanced data transformation tools, including JavaScript blocks, to handle even the most intricate Close CRM data mapping scenarios.
Are there any limitations to the Close CRM and ActiveCampaign integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires custom workflow design.
- Rate limits of the Close CRM and ActiveCampaign APIs apply.
- Complex workflows may require advanced Latenode skills.