How to connect Close CRM and Bland AI
Create a New Scenario to Connect Close CRM and Bland AI
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Bland AI will be your first step. To do this, click "Choose an app," find Close CRM or Bland AI, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bland AI Node
Next, click the plus (+) icon on the Close CRM node, select Bland AI from the list of available apps, and choose the action you need from the list of nodes within Bland AI.

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Authenticate Bland AI
Now, click the Bland AI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bland AI settings. Authentication allows you to use Bland AI through Latenode.
Configure the Close CRM and Bland AI Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Bland AI Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Close CRM
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Webhook response
Save and Activate the Scenario
After configuring Close CRM, Bland AI, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Bland AI integration works as expected. Depending on your setup, data should flow between Close CRM and Bland AI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Bland AI
Close CRM + Bland AI + Slack: When a call ends in Close CRM, the audio recording is retrieved using Bland AI. The AI analyzes the call and generates a summary, which is then posted to a designated Slack channel.
Close CRM + Bland AI + Google Sheets: When a lead's status changes in Close CRM, Bland AI analyzes the lead to determine customer sentiment. The sentiment analysis result is then logged into a Google Sheet for reporting purposes.
Close CRM and Bland AI integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Bland AI
Use Bland AI in Latenode to automate content creation or rewrite existing text. Streamline your marketing or support workflows by generating tailored responses. Integrate it directly into your Latenode scenarios and use visual tools to manage prompts, route results, and scale AI tasks without complex coding.
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See how Latenode works
FAQ Close CRM and Bland AI
How can I connect my Close CRM account to Bland AI using Latenode?
To connect your Close CRM account to Bland AI on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Bland AI accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically personalize follow-up emails using Close CRM and Bland AI?
Yes, you can! Latenode's visual editor allows you to trigger Bland AI to generate personalized email content based on Close CRM data, boosting engagement and conversions.
What types of tasks can I perform by integrating Close CRM with Bland AI?
Integrating Close CRM with Bland AI allows you to perform various tasks, including:
- Generate personalized sales email drafts based on lead data in Close CRM.
- Automatically update lead scores in Close CRM based on Bland AI analysis.
- Create tasks in Close CRM for leads identified as high-potential by Bland AI.
- Route leads to specific sales reps based on Bland AI's intent classification.
- Enrich Close CRM contact profiles with insights from Bland AI conversations.
How do I handle Close CRM rate limits within Latenode?
Latenode's built-in error handling and retry mechanisms allow you to manage Close CRM API rate limits effectively, preventing workflow disruptions.
Are there any limitations to the Close CRM and Bland AI integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Bland AI models may require significant processing time.
- Custom fields in Close CRM might need manual mapping in Latenode.
- Integration relies on the availability of both Close CRM and Bland AI APIs.