How to connect Code and Facebook Conversions
Create a New Scenario to Connect Code and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Code, triggered by another scenario, or executed manually (for testing purposes). In most cases, Code or Facebook Conversions will be your first step. To do this, click "Choose an app," find Code or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Code Node
Select the Code node from the app selection panel on the right.

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Add the Facebook Conversions Node
Next, click the plus (+) icon on the Code node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Code and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Code and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Code, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Code and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Code and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Code and Facebook Conversions
Code + Facebook Conversions + Shopify: Execute JavaScript code to process purchase data, then send conversion events to Facebook Conversions. Finally, update customer information in Shopify based on the purchase data.
Facebook Conversions + Code + Google Sheets: Capture Facebook Conversion data. Then, use code to perform custom analysis. Finally, store the results of the analysis in a Google Sheet.
Code and Facebook Conversions integration alternatives
About Code
Need custom logic within your Latenode workflows? Code lets you add JavaScript snippets and NPM modules directly into your automation flows. Transform data, handle complex calculations, and connect to unsupported APIs. Latenode makes it easy to manage code alongside no-code steps, ensuring scalability and maintainability.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Code and Facebook Conversions
How can I connect my Code account to Facebook Conversions using Latenode?
To connect your Code account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Code and click on "Connect".
- Authenticate your Code and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Facebook Conversions events based on Code execution?
Yes, you can! Latenode enables real-time triggers, automating conversion tracking based on Code outputs. This provides immediate insights, streamlining campaign optimization with granular data.
What types of tasks can I perform by integrating Code with Facebook Conversions?
Integrating Code with Facebook Conversions allows you to perform various tasks, including:
- Dynamically update Facebook audiences based on code-calculated user scores.
- Send custom conversion events to Facebook based on code execution results.
- Create personalized ads based on data processed by your code scripts.
- Track A/B test results calculated in Code directly within Facebook Conversions.
- Automatically optimize ad spend based on code-analyzed conversion data.
How does Latenode handle errors when running Code snippets?
Latenode provides detailed error logging and debugging tools for Code blocks, facilitating quick identification and resolution of issues within your workflows.
Are there any limitations to the Code and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook Conversions API still apply.
- Complex data transformations might require advanced coding knowledge.
- Real-time updates depend on the responsiveness of both APIs.