How to connect Data Enrichment and Facebook Conversions
Create a New Scenario to Connect Data Enrichment and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Data Enrichment, triggered by another scenario, or executed manually (for testing purposes). In most cases, Data Enrichment or Facebook Conversions will be your first step. To do this, click "Choose an app," find Data Enrichment or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Data Enrichment Node
Select the Data Enrichment node from the app selection panel on the right.

Data Enrichment
Configure the Data Enrichment
Click on the Data Enrichment node to configure it. You can modify the Data Enrichment URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Data Enrichment node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Data Enrichment and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Data Enrichment and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Save and Activate the Scenario
After configuring Data Enrichment, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Data Enrichment and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Data Enrichment and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Data Enrichment and Facebook Conversions
Airtable + Data Enrichment + Facebook Conversions: When a new lead is added to Airtable, enrich the lead's data using a data enrichment service, and then send the enriched data to Facebook Conversions for better ad targeting.
Facebook Conversions + Data Enrichment + Google Sheets: When a new conversion event is tracked via Facebook Conversions, enrich the event data, and then add the enriched data as a new row in Google Sheets for detailed marketing analysis.
Data Enrichment and Facebook Conversions integration alternatives
About Data Enrichment
Enrich lead data, verify addresses, or flag fraud risks within Latenode workflows. Connect Data Enrichment APIs to auto-update records across apps. Streamline data cleaning and validation with no-code blocks or custom JS. Automate tasks that need enhanced data for better decisions, at scale.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Data Enrichment and Facebook Conversions
How can I connect my Data Enrichment account to Facebook Conversions using Latenode?
To connect your Data Enrichment account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Data Enrichment and click on "Connect".
- Authenticate your Data Enrichment and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich lead data before sending it to Facebook Conversions?
Yes, you can! Latenode's visual editor makes it easy to enrich leads with Data Enrichment, then automatically send that enhanced data to Facebook Conversions for optimized ad targeting.
What types of tasks can I perform by integrating Data Enrichment with Facebook Conversions?
Integrating Data Enrichment with Facebook Conversions allows you to perform various tasks, including:
- Automatically update Facebook Conversions with enriched lead information.
- Create custom audiences in Facebook based on enriched data segments.
- Track the ROI of enriched leads within Facebook Conversions reporting.
- Optimize ad campaigns based on real-time Data Enrichment insights.
- Enrich and sync offline conversion data to improve Facebook ad performance.
How do I handle large data volumes from Data Enrichment on Latenode?
Latenode's architecture can efficiently manage large data volumes, processing and transferring them to Facebook Conversions without performance bottlenecks, even at scale.
Are there any limitations to the Data Enrichment and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the Data Enrichment and Facebook Conversions APIs still apply.
- Custom field mapping requires accurate data structure understanding.
- Historical data enrichment and backfilling may require custom workflows.