How to connect Database and Facebook Conversions
Create a New Scenario to Connect Database and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Database, triggered by another scenario, or executed manually (for testing purposes). In most cases, Database or Facebook Conversions will be your first step. To do this, click "Choose an app," find Database or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Database Node
Select the Database node from the app selection panel on the right.

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Configure the Database
Click on the Database node to configure it. You can modify the Database URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Database node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Database and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Database and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Database, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Database and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Database and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Database and Facebook Conversions
Shopify + Database + Facebook Conversions: When a new paid order is placed in Shopify, the customer information is retrieved. Then, the database is updated with customer information. Finally, Facebook Conversions is updated with the purchase event to track conversions.
Facebook Conversions + Database + Google Sheets: When a new conversion event is sent to Facebook Conversions, the data is stored in a database. Then, the database data is summarized and added as a new row in Google Sheets.
Database and Facebook Conversions integration alternatives
About Database
Use Database in Latenode to centralize data and build dynamic workflows. Pull data, update records, and trigger actions based on database changes. Automate inventory updates, CRM sync, or lead qualification, and orchestrate complex processes with custom logic, no-code tools, and efficient pay-per-use pricing.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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FAQ Database and Facebook Conversions
How can I connect my Database account to Facebook Conversions using Latenode?
To connect your Database account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Database and click on "Connect".
- Authenticate your Database and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track offline conversions from my Database?
Yes, you can! Latenode lets you automate sending Database entries to Facebook Conversions API, tracking offline sales and optimizing ad campaigns efficiently.
What types of tasks can I perform by integrating Database with Facebook Conversions?
Integrating Database with Facebook Conversions allows you to perform various tasks, including:
- Sync new Database leads to Facebook Custom Audiences.
- Send Database order confirmations as Facebook conversion events.
- Update Facebook lead ad information from Database entries.
- Trigger Facebook retargeting ads based on Database customer activity.
- Create personalized ads using Database customer data.
Can I use JavaScript to transform data before sending?
Yes! Latenode supports JavaScript code blocks for flexible data transformation and manipulation before it reaches Facebook Conversions.
Are there any limitations to the Database and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook Conversions API may affect high-volume data transfers.
- Complex data transformations may require advanced JavaScript knowledge.
- Custom fields in your Database may need to be mapped manually.