How to connect Encharge and Facebook Conversions
Create a New Scenario to Connect Encharge and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Encharge, triggered by another scenario, or executed manually (for testing purposes). In most cases, Encharge or Facebook Conversions will be your first step. To do this, click "Choose an app," find Encharge or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Encharge Node
Select the Encharge node from the app selection panel on the right.

Encharge
Configure the Encharge
Click on the Encharge node to configure it. You can modify the Encharge URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Encharge node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Encharge and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Encharge and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Save and Activate the Scenario
After configuring Encharge, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Encharge and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Encharge and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Encharge and Facebook Conversions
Shopify + Encharge + Facebook Conversions: When a new paid order is placed in Shopify, the customer's information is created or updated in Encharge, and a conversion event is sent to Facebook Conversions for ad optimization.
Facebook Conversions + Encharge + Google Sheets: When a conversion event is sent to Facebook Conversions, a person is created or updated in Encharge, and the event details are logged in a Google Sheet for tracking campaign performance.
Encharge and Facebook Conversions integration alternatives
About Encharge
Use Encharge in Latenode to automate personalized marketing. Build workflows that segment leads, trigger email sequences, and update customer profiles based on real-time behavior. Connect Encharge to any data source and use Latenode’s no-code tools or JavaScript to orchestrate sophisticated, event-driven campaigns without complex coding.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Encharge and Facebook Conversions
How can I connect my Encharge account to Facebook Conversions using Latenode?
To connect your Encharge account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Encharge and click on "Connect".
- Authenticate your Encharge and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track lead ad conversions using Encharge data?
Yes, you can! With Latenode, enrich Facebook Conversions events with Encharge data to get a complete view of your marketing funnel. This improves ad targeting and ROI analysis.
What types of tasks can I perform by integrating Encharge with Facebook Conversions?
Integrating Encharge with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending Encharge new lead data to Facebook Conversions.
- Tracking website conversions based on Encharge email engagement.
- Creating custom audiences in Facebook Conversions from Encharge segments.
- Updating Facebook Conversions with Encharge user property changes.
- Triggering personalized Facebook ad campaigns based on Encharge actions.
How does Latenode handle data privacy between Encharge and Facebook?
Latenode ensures data privacy by providing secure data transfer and allowing you to control exactly what information is shared between Encharge and Facebook Conversions.
Are there any limitations to the Encharge and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time depending on data volume.
- Complex custom event mapping requires familiarity with both platforms.
- Facebook Conversions API rate limits may impact high-volume data flows.