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Enrich leads from Enrich Layer with firmographic data, then send enhanced conversion events to Facebook Conversions. Use Latenode's visual editor to customize data mappings and scale your lead enrichment without extra per-step costs.
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Enrich Layer
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Create a New Scenario to Connect Enrich Layer and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Facebook Conversions will be your first step. To do this, click "Choose an app," find Enrich Layer or Facebook Conversions, and select the appropriate trigger to start the scenario.
Add the Enrich Layer Node
Select the Enrich Layer node from the app selection panel on the right.
Enrich Layer
Configure the Enrich Layer
Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Enrich Layer node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.
Enrich Layer
β
Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Enrich Layer and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Enrich Layer and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
β
AI Anthropic Claude 3
β
Facebook Conversions
Trigger on Webhook
β
Enrich Layer
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β
Iterator
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Webhook response
Save and Activate the Scenario
After configuring Enrich Layer, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Enrich Layer and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Enrich Layer and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Enrich Layer + Facebook Conversions: When a new customer is created in Shopify, their data is enriched using Enrich Layer. This enriched data is then used to send conversion events to Facebook Conversions for better ad targeting and tracking.
Facebook Conversions + Enrich Layer + Google Sheets: When a conversion event is received by Facebook Conversions, Enrich Layer enriches the lead data associated with the event. The enriched lead data is then stored in a Google Sheet for further analysis and reporting.
About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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How can I connect my Enrich Layer account to Facebook Conversions using Latenode?
To connect your Enrich Layer account to Facebook Conversions on Latenode, follow these steps:
Can I enrich leads before sending to Facebook Conversions?
Yes, easily! Use Latenode to enrich leads with Enrich Layer, then automatically send enhanced data to Facebook Conversions. Improve ad targeting and conversion rates with better data.
What types of tasks can I perform by integrating Enrich Layer with Facebook Conversions?
Integrating Enrich Layer with Facebook Conversions allows you to perform various tasks, including:
Can I use JavaScript code to transform data between these apps?
Yes! Latenode's JavaScript blocks enable complex data transformations between Enrich Layer and Facebook Conversions for ultimate flexibility.
Are there any limitations to the Enrich Layer and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: