Enrich Layer and Facebook Conversions Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Enrich leads from Enrich Layer with firmographic data, then send enhanced conversion events to Facebook Conversions. Use Latenode's visual editor to customize data mappings and scale your lead enrichment without extra per-step costs.

Swap Apps

Enrich Layer

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Enrich Layer and Facebook Conversions

Create a New Scenario to Connect Enrich Layer and Facebook Conversions

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Facebook Conversions will be your first step. To do this, click "Choose an app," find Enrich Layer or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Enrich Layer Node

Select the Enrich Layer node from the app selection panel on the right.

+
1

Enrich Layer

Configure the Enrich Layer

Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Enrich Layer

Node type

#1 Enrich Layer

/

Name

Untitled

Connection *

Select

Map

Connect Enrich Layer

Sign In
⏡

Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Enrich Layer node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

1

Enrich Layer

βš™

+
2

Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

1

Enrich Layer

βš™

+
2

Facebook Conversions

Node type

#2 Facebook Conversions

/

Name

Untitled

Connection *

Select

Map

Connect Facebook Conversions

Sign In
⏡

Run node once

Configure the Enrich Layer and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Enrich Layer

βš™

+
2

Facebook Conversions

Node type

#2 Facebook Conversions

/

Name

Untitled

Connection *

Select

Map

Connect Facebook Conversions

Facebook Conversions Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

⏡

Run node once

Set Up the Enrich Layer and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

βš™

6

AI Anthropic Claude 3

βš™

+
7

Facebook Conversions

1

Trigger on Webhook

βš™

2

Enrich Layer

βš™

βš™

3

Iterator

βš™

+
4

Webhook response

Save and Activate the Scenario

After configuring Enrich Layer, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Enrich Layer and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Enrich Layer and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Enrich Layer and Facebook Conversions

Shopify + Enrich Layer + Facebook Conversions: When a new customer is created in Shopify, their data is enriched using Enrich Layer. This enriched data is then used to send conversion events to Facebook Conversions for better ad targeting and tracking.

Facebook Conversions + Enrich Layer + Google Sheets: When a conversion event is received by Facebook Conversions, Enrich Layer enriches the lead data associated with the event. The enriched lead data is then stored in a Google Sheet for further analysis and reporting.

Enrich Layer and Facebook Conversions integration alternatives

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

Enrich Layer + Facebook Conversions integration

Connect Enrich Layer and Facebook Conversions in minutes with Latenode.

Start for free

Automate your workflow

See how Latenode works

FAQ Enrich Layer and Facebook Conversions

How can I connect my Enrich Layer account to Facebook Conversions using Latenode?

To connect your Enrich Layer account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Enrich Layer and click on "Connect".
  • Authenticate your Enrich Layer and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich leads before sending to Facebook Conversions?

Yes, easily! Use Latenode to enrich leads with Enrich Layer, then automatically send enhanced data to Facebook Conversions. Improve ad targeting and conversion rates with better data.

What types of tasks can I perform by integrating Enrich Layer with Facebook Conversions?

Integrating Enrich Layer with Facebook Conversions allows you to perform various tasks, including:

  • Automatically update Facebook Conversions leads with enriched data.
  • Trigger custom Facebook events based on enriched lead information.
  • Filter high-value leads from Enrich Layer before sending to Facebook.
  • Create custom audiences in Facebook based on enriched lead segments.
  • Personalize Facebook ad content using enriched lead data points.

Can I use JavaScript code to transform data between these apps?

Yes! Latenode's JavaScript blocks enable complex data transformations between Enrich Layer and Facebook Conversions for ultimate flexibility.

Are there any limitations to the Enrich Layer and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits of Enrich Layer and Facebook Conversions still apply.
  • Custom field mappings may require manual configuration.
  • Complex data transformations may require JavaScript knowledge.

Try now