How to connect Facebook Ads Campaign Management and Cal.com
Create a New Scenario to Connect Facebook Ads Campaign Management and Cal.com
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Cal.com will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Cal.com, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Cal.com Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Cal.com from the list of available apps, and choose the action you need from the list of nodes within Cal.com.

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Authenticate Cal.com
Now, click the Cal.com node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cal.com settings. Authentication allows you to use Cal.com through Latenode.
Configure the Facebook Ads Campaign Management and Cal.com Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Cal.com Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Cal.com
Trigger on Webhook
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Facebook Ads Campaign Management
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Webhook response
Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Cal.com, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Cal.com integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Cal.com (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Cal.com
Cal.com + Facebook Ads Campaign Management + Slack: When a new booking event occurs in Cal.com, check if the booking originated from a Facebook Ad by analyzing booking details. If it's a Facebook Ad lead, notify the sales team in Slack about the new booking.
Cal.com + Facebook Ads Campaign Management + Google Sheets: When a new booking event occurs in Cal.com, check if the booking originated from a Facebook Ad by analyzing booking details. If it's a Facebook Ad lead, log the appointment details into a Google Sheet for tracking conversion rates.
Facebook Ads Campaign Management and Cal.com integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Cal.com
Embed Cal.com in Latenode to automate meeting scheduling. Trigger flows based on booking events: send follow-up emails, update CRMs, or generate reports. Latenode adds advanced logic, data manipulation, and integrations Cal.com lacks natively, creating flexible, scalable scheduling workflows.
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FAQ Facebook Ads Campaign Management and Cal.com
How can I connect my Facebook Ads Campaign Management account to Cal.com using Latenode?
To connect your Facebook Ads Campaign Management account to Cal.com on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Cal.com accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically schedule meetings from Facebook lead ads?
Yes, you can! Latenode lets you instantly trigger Cal.com bookings from Facebook Ads, using visual logic, AI enrichment, and custom code. Get more qualified leads on your calendar, automatically.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Cal.com?
Integrating Facebook Ads Campaign Management with Cal.com allows you to perform various tasks, including:
- Automatically schedule follow-up calls with leads generated from Facebook Ads.
- Update ad campaign budgets based on meeting booking conversion rates.
- Send personalized booking confirmations via Facebook Messenger.
- Track ad spend against booked meeting revenue in a central dashboard.
- Pause low-performing ad sets based on Cal.com meeting attendance data.
HowsecureistheFacebookAdsCampaignManagementintegration?
Latenode uses secure OAuth to connect to Facebook Ads Campaign Management. Your credentials are never stored, and you control all data access permissions.
Are there any limitations to the Facebook Ads Campaign Management and Cal.com integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Facebook Ads data prior to integration setup is not automatically synced.
- Advanced Cal.com features (e.g., complex routing forms) may require custom JavaScript.
- Rate limits on the Facebook Ads API can impact high-volume workflows.