How to connect Facebook Ads Campaign Management and Google Analytics
Create a New Scenario to Connect Facebook Ads Campaign Management and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Google Analytics will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Facebook Ads Campaign Management and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Facebook Ads Campaign Management
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Webhook response
Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Google Analytics integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Google Analytics
Facebook Ads Campaign Management + Google Analytics + Google Sheets: When a new ad is created in Facebook Ads, this automation retrieves campaign performance data from Google Analytics and logs the ad spend and performance metrics into a Google Sheet for custom reporting.
Google Analytics + Facebook Ads Campaign Management + Slack: This automation monitors Google Analytics for significant changes in key metrics. When a notable change occurs, it retrieves related campaign information from Facebook Ads and sends a Slack message to the marketing team, providing context and links to the relevant campaign data for immediate review.
Facebook Ads Campaign Management and Google Analytics integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Facebook Ads Campaign Management and Google Analytics
How can I connect my Facebook Ads Campaign Management account to Google Analytics using Latenode?
To connect your Facebook Ads Campaign Management account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically track ad spend ROI?
Yes, you can! Latenode lets you build automated workflows to calculate ROI using data from both platforms. This ensures accurate campaign performance monitoring.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Google Analytics?
Integrating Facebook Ads Campaign Management with Google Analytics allows you to perform various tasks, including:
- Automatically updating Google Sheets with ad campaign performance metrics.
- Creating custom dashboards to visualize key performance indicators (KPIs).
- Triggering email alerts for underperforming ad campaigns.
- Analyzing website traffic based on specific Facebook ad campaigns.
- Generating reports on conversion rates from ad clicks to website actions.
How does Latenode improve Facebook Ads data analysis?
Latenode automates data transfer to Google Analytics, enabling advanced analysis. Use AI steps and JavaScript for custom metrics.
Are there any limitations to the Facebook Ads Campaign Management and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing is subject to API rate limits of both platforms.
- Historical data import may require custom scripting for large datasets.
- Attribution modeling discrepancies can occur due to platform differences.