AI-Powered Sales
Automation Platform
Your Team Will Actually Use
The sales automation platform that connects your CRM, outreach tools, meeting intelligence, and 1,000+ other tools into AI-powered workflows. No engineering backlog. No API key juggling. Your team builds and runs it.
No credit card required
Why Sales Automation Is No Longer Optional for Revenue Teams
Your reps spend less than 30% of their time actually selling. The rest? Data entry, CRM updates, meeting prep, manual reporting, and chasing approvals. Meanwhile, 78% of buyers choose the company that responds first — and your average lead response time is 42 hours.
of rep time spent actually selling
average lead response time
in the average sales tech stack
annual cost of bad CRM data
The enterprise tools promise to fix this. Salesforce, HubSpot, Outreach — they have deep features, but they lock you into their ecosystem at $187+ per rep per month, and the moment you need something custom, you're back in the engineering queue.
The workflow tools — Zapier, Make — give you flexibility, but they charge per operation, lack built-in AI, and weren't designed for the complexity sales teams actually need.
You need a sales process automation system that's powerful enough for complex workflows — without the enterprise price tag or engineering dependency.
One Sales Automation Platform to Connect, Automate, and Scale
Latenode is sales automation software — with AI sales automation tools built in — that gives your team the power of custom automation without the cost of custom development.
AI that works across your whole stack
400+ AI models — OpenAI, Claude, Gemini, Deepseek, and more — built in. Use AI to score leads, personalize outreach, detect deal risks, and forecast revenue. One subscription. No API keys to manage.
Workflows your team can build and own
Visual drag-and-drop builder for sales ops who think in processes. Full JavaScript support when you need custom routing logic or commission calculations. Describe what you want in plain English — the AI Builder creates the workflow for you.
Pricing that doesn't punish complexity
Compute-time pricing means you pay for actual processing, not per operation. A 15-step lead enrichment workflow costs the same as a 2-step notification. Complex sales automations stay affordable at scale.
Sales Automation Tools for Every Revenue Function
Respond to every lead in under 2 minutes — automatically
Capture leads from forms, ads, and webinars. Enrich them with company data. Score them with AI using BANT criteria. Route high-score leads to the right rep by territory — and send a personalized email within 60 seconds. Full sales lead automation from capture to first touch.
Leads contacted within 5 minutes are 21x more likely to be qualified. 78% of buyers choose the company that responds first. Yet the average response time is 42 hours.
Example Workflow
Real sales workflows you can build today
Each example is a real automation your team can create in Latenode — using the visual builder, JavaScript, or plain English with the AI Builder.
Instant Lead Response
Capture, enrich, score, and route leads to the right rep — in under 2 minutes from form submission to sales alert.
AI-Powered Multi-Channel Outreach
Research prospects with AI, generate personalized messages for LinkedIn, email, and WhatsApp — with human approval gates.
Self-Healing CRM
Automatically find gaps, enrich missing data, deduplicate contacts, and keep your CRM clean 24/7.
Deal Intelligence Alerts
Monitor pipeline for risk signals — stalled deals, quiet stakeholders, unsigned contracts — and auto-alert reps.
RevOps Reporting Autopilot
Pull data from CRM, ads, and finance. Auto-calculate commissions. Deliver real-time dashboards and team reports.
Meeting Intelligence
Auto-prep before calls, transcribe and summarize after, update CRM, and draft follow-up emails — all hands-free.
From idea to running automation in four steps
Connect your sales tools
Link your CRM, outreach platform, call intelligence, enrichment APIs, and any other tool from 1,000+ available integrations. Your sales automation setup takes minutes, not sprints.
Build your workflow
Use the visual drag-and-drop builder, write custom JavaScript, or describe what you want in plain English — the AI Builder creates it for you.
Add AI where it matters
Drop AI nodes into any workflow. Score leads. Personalize outreach. Detect deal risks. Summarize meetings. Choose from 400+ models — all included.
Run, monitor, optimize
Deploy your workflow and let it run. Monitor results in real time. Get alerts when something needs attention. Iterate without waiting for engineering.
What sales automation delivers — backed by data
ROI from AI-powered CRM tools
Saved daily per rep with automation
Shorter sales cycles with automated ops
More likely to qualify leads in 5 min
Close rate increase from deal intelligence
More accurate forecasting with automation
Data from Salesforce State of Sales, McKinsey, Harvard/MIT, Gartner, Equanax research reports (2024-2026)
How Latenode Compares to Other Sales Automation Platforms
| Feature | Enterprise CRMSalesforce, HubSpot | Workflow ToolsZapier, Make | Latenode |
|---|---|---|---|
| Sales-specific workflows | Deep but rigid | Manual setup, no templates | Visual builder + AI Builder |
| AI models included | Limited native AI | Requires API keys | 400+ models, no API keys |
| Custom logic & code | Very limited | Limited (Zapier: none) | Full JavaScript + NPM packages |
| Pricing model | Per seat ($187+/rep/mo) | Per operation (scales fast) | Compute time (stays affordable) |
| CRM data enrichment | Add-on required | Manual API setup | Built-in with 1,000+ integrations |
| Engineering dependency | High for customization | Medium | Low — sales ops owns it |
| Time to launch a workflow | Weeks (implementation + IT) | Hours to days | Minutes to hours |
Enterprise sales platforms lock you into their ecosystem and charge premium per-seat prices. Need something outside their features? Wait for engineering or buy another point solution at $187+ per rep per month.
Per-operation workflow tools get expensive fast. A 15-step lead enrichment workflow counts as 15 operations — on every single execution. At 10,000 leads per month, that's 150,000 operations just for one workflow.
Latenode's compute-time model charges for actual processing, not step counts. Complex sales automation workflows stay affordable whether you run them 100 times or 100,000 times — a sales automation solution that scales with your revenue, not against it.
Connects to every tool your sales team already uses
Outreach
Enrichment
Communication
Calendar
Documents
Analytics
What teams say about building with Latenode
“Much better than Make. It has better logic handling of nodes and loops, AI steps, and JavaScript code running nodes that are really game changers. Plus, its price is better.”
Felipe Matos
SaaS Owner
“Limitless automation integrations no matter what your use case. If you get to a point where a tool or node is not yet created, the AI node can write the code that's needed for the interaction.”
Francisco de Paula S.
Web Developer
“One of the best AI agents builders on the internet. It's so easy to use, especially with all these ready-to-use nodes and templates.”
Rami A.
Technical Director
“Customer service on chat responds within an hour. With the others, it took 24 hours or longer.”
Sales Automation FAQ
Sales automation uses software to automate repetitive sales tasks like lead routing, CRM updates, outreach sequences, meeting follow-ups, and reporting. A sales automation platform like Latenode connects your tools (CRM, enrichment APIs, outreach platforms, call intelligence) into automated workflows. You define triggers and actions — for example, when a lead fills out a form, the workflow enriches their data, scores them with AI, routes them to the right rep, and sends a personalized email within 60 seconds. This runs 24/7 without manual intervention.
Your sales team spends 70% of their time on work that should be automated
That's 546 hours per rep per year — gone to CRM updates, manual data entry, chasing approvals, and copying between spreadsheets while your leads wait 42 hours for a response.
Connect your tools. Automate your workflows. Let your team focus on the conversations and relationships that actually close deals.
Free plan available. No credit card required. Upgrade when you're ready. Your workflows, your data, your control.