AI-Powered Marketing
Automation Platform
Your Team Can Own
The marketing automation tool that connects your CRM, email platform, ad networks, analytics, and 1,000+ other tools into AI-powered workflows. No engineering backlog. No API key juggling. Your team builds and runs it.
No credit card required
Why Marketing Automation Is No Longer Optional for Growing Teams
Your budget just got cut for the third year running. Your board still expects 30% more pipeline. And your team spends half its time copying data between spreadsheets, chasing approvals from engineering, and babysitting workflows that break every Tuesday.
of analyst time goes to manual data wrangling
marketing tools that don't share data
waiting for engineering to build an integration
martech utilization — half your budget wasted
The enterprise tools promise to fix this. HubSpot, Marketo, Salesforce Marketing Cloud — they have deep features, but they lock you into their ecosystem at $1,500+/month, and the moment you need something custom, you're back in the engineering queue.
The workflow tools — Zapier, Make — give you flexibility, but they charge per operation, lack built-in AI, and weren't designed for the complexity marketing teams actually need.
You need a marketing automation system that's powerful enough for complex workflows — without the enterprise price tag or engineering dependency.
One Marketing Automation Platform to Connect, Automate, and Scale
Latenode is marketing automation software that gives your team the power of custom automation without the cost of custom development.
AI that works across your whole stack
400+ AI models — OpenAI, Claude, Gemini, Deepseek, and more — built in. Use AI to score leads, generate content, personalize emails, and analyze campaign performance. One subscription. No API keys to manage.
Workflows your team can build and own
Visual drag-and-drop builder for marketers who think in processes. Full JavaScript support for Marketing Ops when you need custom scoring logic or data transformations. Describe what you want in plain English — the AI Builder creates the workflow for you.
Pricing that doesn't punish complexity
Compute-time pricing means you pay for actual processing, not per operation. A 15-step lead enrichment workflow costs the same as a 2-step notification. Complex marketing automations stay affordable at scale.
Marketing Automation Tools for Every Team Function
Turn anonymous traffic into qualified pipeline — automatically
Capture leads from forms, ads, and website visits. Enrich them with firmographic and intent data. Score them with AI. Route high-intent leads to sales in under 5 minutes — and nurture the rest.
Companies using AI lead scoring see conversion rates increase by over 50%. Contacting leads within 5 minutes yields 900% more conversions than waiting 10 minutes.
Example Workflow
Real marketing workflows you can build today
Each example is a real automation your team can create in Latenode — using the visual builder, JavaScript, or plain English with the AI Builder.
Lead Scoring & Routing
Capture, enrich, score, and route leads — in under 5 minutes from form submission to sales alert.
Content Repurposing Engine
One blog post becomes 10 channel-ready assets — reviewed, approved, and scheduled before lunch.
Behavioral Email Sequences
Behavior-based emails deliver up to 300x higher conversion rates vs. broadcast. This workflow handles it automatically.
Automated Reporting Dashboard
Replace 7 days of manual reporting. Pull from every platform, normalize, dashboard, and alert — daily.
Cross-Platform Ad Sync
Sync audiences across ad platforms, exclude converters, and reallocate budgets automatically.
Social Media Autopilot
AI generates platform-specific variants, schedules at optimal times, and monitors brand mentions.
From idea to running automation in four steps
Connect your tools
Link your CRM, email platform, ad networks, analytics, and any other tool from 1,000+ available integrations. Your marketing automation setup takes minutes, not sprints.
Build your workflow
Use the visual drag-and-drop builder, write custom JavaScript, or describe what you want in plain English — the AI Builder creates it for you.
Add AI where it matters
Drop AI nodes into any workflow. Score leads. Generate content. Personalize emails. Analyze sentiment. Choose from 400+ models — all included.
Run, monitor, optimize
Deploy your workflow and let it run. Monitor results in real time. Get alerts when something needs attention. Iterate without waiting for engineering.
What marketing automation delivers — backed by data
ROI per $1 spent on automation
Saved weekly with AI automation
Revenue boost within 6-9 months
Content output with AI workflows
Conversion lift from AI lead scoring
Monthly reporting time saved
Data from MarketsandMarkets, ActiveCampaign, BCG, LinkedIn, Supermetrics research reports (2024-2026)
How Latenode Compares to Other Marketing Automation Platforms
| Feature | EnterpriseHubSpot, Marketo | Workflow ToolsZapier, Make | Latenode |
|---|---|---|---|
| Marketing-specific workflows | Deep but rigid | Manual setup, no templates | Visual builder + AI Builder |
| AI models included | Limited native AI | Requires API keys | 400+ models, no API keys |
| Custom logic & code | Very limited | Limited (Zapier: none) | Full JavaScript + NPM packages |
| Pricing model | Per contact ($1,500+/mo) | Per operation (scales fast) | Compute time (stays affordable) |
| Web scraping & monitoring | Not available | Not available | Full headless browser (Puppeteer) |
| Engineering dependency | High for customization | Medium | Low — marketing owns it |
| Time to launch a workflow | Weeks (implementation + IT) | Hours to days | Minutes to hours |
Enterprise marketing automation platforms lock you into their ecosystem and charge premium prices. Need something outside their features? Wait for engineering.
Per-operation workflow tools get expensive fast. A 15-step lead enrichment workflow counts as 15 operations — on every single execution. At 10,000 leads per month, that's 150,000 operations just for one workflow.
Latenode's compute-time model charges for actual processing, not step counts. Complex digital marketing automation workflows stay affordable whether you run them 100 times or 100,000 times.
Connects to every tool your marketing team already uses
Analytics
Communication
What teams say about building with Latenode
“Much better than Make. It has better logic handling of nodes and loops, AI steps, and JavaScript code running nodes that are really game changers. Plus, its price is better.”
Felipe Matos
SaaS Owner
“Limitless automation integrations no matter what your use case. If you get to a point where a tool or node is not yet created, the AI node can write the code that's needed for the interaction.”
Francisco de Paula S.
Web Developer
“One of the best AI agents builders on the internet. It's so easy to use, especially with all these ready-to-use nodes and templates.”
Rami A.
Technical Director
“Customer service on chat responds within an hour. With the others, it took 24 hours or longer.”
Marketing Automation FAQ
Marketing automation uses software to automate repetitive marketing tasks like email campaigns, lead scoring, social media posting, and reporting. A marketing automation platform like Latenode connects your tools (CRM, email, ads, analytics) into automated workflows. You define triggers and actions — for example, when a lead fills out a form, the workflow enriches their data, scores them with AI, and routes them to sales or a nurture sequence. This runs 24/7 without manual intervention.
Your marketing team is spending 13 hours a week on work that should be automated
That's 520 hours a year — gone to manual data entry, broken integrations, and reports that nobody reads until Friday afternoon.
Connect your tools. Automate your workflows. Let your team focus on the strategy and creative work that actually moves pipeline.
Free plan available. No credit card required. Upgrade when you're ready. Your workflows, your data, your control.