Facebook Ads Campaign Management and Ortto Integration

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Automatically update Ortto with lead data from Facebook Ads Campaign Management to personalize marketing. Latenode’s flexible integration via API and low-code editor makes custom segmentation and retargeting easy and cost-effective.

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Facebook Ads Campaign Management

Ortto

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Ads Campaign Management and Ortto

Create a New Scenario to Connect Facebook Ads Campaign Management and Ortto

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Ortto will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Ortto, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node

Select the Facebook Ads Campaign Management node from the app selection panel on the right.

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Facebook Ads Campaign Management

Configure the Facebook Ads Campaign Management

Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Ads Campaign Management

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Connect Facebook Ads Campaign Management

Sign In

Run node once

Add the Ortto Node

Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.

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Facebook Ads Campaign Management

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Ortto

Authenticate Ortto

Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.

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Facebook Ads Campaign Management

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Run node once

Configure the Facebook Ads Campaign Management and Ortto Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Ortto Oauth 2.0

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The action ID

Run node once

Set Up the Facebook Ads Campaign Management and Ortto Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Ads Campaign Management, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Ortto integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Ads Campaign Management and Ortto

Facebook Ads Campaign Management + Google Sheets + Ortto: When a new ad is created in Facebook Ads, the ad details and associated campaign data are added as a new row in Google Sheets. This new row creation then triggers an update of person data in Ortto, linking ad engagement to customer profiles.

Facebook Ads Campaign Management + Ortto + Slack: When a new ad is created in Facebook Ads Campaign Management, the details are used to create or update a person in Ortto. A new activity event in Ortto is triggered, and then a message with the person's details is sent to a designated Slack channel.

Facebook Ads Campaign Management and Ortto integration alternatives

About Facebook Ads Campaign Management

Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.

About Ortto

Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.

See how Latenode works

FAQ Facebook Ads Campaign Management and Ortto

How can I connect my Facebook Ads Campaign Management account to Ortto using Latenode?

To connect your Facebook Ads Campaign Management account to Ortto on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Ads Campaign Management and click on "Connect".
  • Authenticate your Facebook Ads Campaign Management and Ortto accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Ortto journeys from new Facebook lead ads?

Yes, you can! Latenode allows real-time triggering. Automatically enroll leads in personalized Ortto journeys, boosting engagement and conversion using Latenode's instant webhooks.

What types of tasks can I perform by integrating Facebook Ads Campaign Management with Ortto?

Integrating Facebook Ads Campaign Management with Ortto allows you to perform various tasks, including:

  • Create or update Ortto people based on new Facebook lead ad submissions.
  • Trigger personalized email campaigns in Ortto based on ad engagement.
  • Segment Ortto audiences based on Facebook ad campaign performance.
  • Pause Facebook ads for users already converted in Ortto.
  • Track ad spend and ROI within Ortto using custom events.

Can I use custom fields from Facebook Ads in Ortto workflows?

Yes, Latenode supports custom field mapping. Pass data between Facebook Ads Campaign Management and Ortto seamlessly, enabling highly personalized automation flows.

Are there any limitations to the Facebook Ads Campaign Management and Ortto integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Facebook Ads Campaign Management may require manual import.
  • Complex audience segmentation logic might require JavaScript for advanced filtering.
  • Real-time sync depends on Facebook Ads Campaign Management and Ortto API availability.

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