How to connect Facebook Conversions and Amazon SES
Create a New Scenario to Connect Facebook Conversions and Amazon SES
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Amazon SES will be your first step. To do this, click "Choose an app," find Facebook Conversions or Amazon SES, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Amazon SES Node
Next, click the plus (+) icon on the Facebook Conversions node, select Amazon SES from the list of available apps, and choose the action you need from the list of nodes within Amazon SES.

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Amazon SES

Authenticate Amazon SES
Now, click the Amazon SES node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Amazon SES settings. Authentication allows you to use Amazon SES through Latenode.
Configure the Facebook Conversions and Amazon SES Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Amazon SES Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Amazon SES
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Amazon SES, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Amazon SES integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Amazon SES (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Amazon SES
Facebook Conversions + Amazon SES + Google Sheets: When a Facebook Conversion event is received, a personalized follow-up email is sent via Amazon SES. The event data and email status are then logged in a Google Sheet for tracking and analysis.
Amazon SES + Facebook Conversions + Klaviyo: When a new verified identity is added to Amazon SES, create a custom audience in Facebook Conversions. Subsequently, a profile is added to a list in Klaviyo.
Facebook Conversions and Amazon SES integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Amazon SES
Automate email sending with Amazon SES in Latenode. Send transactional emails, notifications, and marketing campaigns within your automated workflows. Use Latenode's visual editor to connect SES to other apps, add conditional logic, and handle bounces – simplifying email management and scaling your communication flows without coding.
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See how Latenode works
FAQ Facebook Conversions and Amazon SES
How can I connect my Facebook Conversions account to Amazon SES using Latenode?
To connect your Facebook Conversions account to Amazon SES on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Amazon SES accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send personalized emails based on Facebook ad conversions?
Yes, you can! Latenode's visual editor makes it easy to trigger Amazon SES emails when Facebook Conversions data changes. Target users effectively and boost engagement.
What types of tasks can I perform by integrating Facebook Conversions with Amazon SES?
Integrating Facebook Conversions with Amazon SES allows you to perform various tasks, including:
- Send targeted welcome emails to users who convert through Facebook ads.
- Create personalized follow-up email sequences after a conversion event.
- Notify your sales team of high-value conversions via email notifications.
- Send abandoned cart reminders based on Facebook ad click behavior.
- Automatically update customer lists in Amazon SES based on conversion data.
How do I handle large Facebook Conversions datasets in Latenode?
Latenode's architecture handles large datasets efficiently, allowing you to process conversions data without performance bottlenecks. Scale as needed.
Are there any limitations to the Facebook Conversions and Amazon SES integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the APIs' update frequency.
- Complex data transformations might require custom JavaScript code.
- Rate limits on either platform (Facebook Conversions or Amazon SES) apply.