Facebook Conversions and Apify Integration

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Automatically send Apify data to Facebook Conversions. With Latenode, enrich events using any API and custom JS, paying only for execution time. Scale lead gen campaigns faster.

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Facebook Conversions

Apify

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Step 2: Choose an Action

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How to connect Facebook Conversions and Apify

Create a New Scenario to Connect Facebook Conversions and Apify

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Apify will be your first step. To do this, click "Choose an app," find Facebook Conversions or Apify, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Add the Apify Node

Next, click the plus (+) icon on the Facebook Conversions node, select Apify from the list of available apps, and choose the action you need from the list of nodes within Apify.

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Authenticate Apify

Now, click the Apify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Apify settings. Authentication allows you to use Apify through Latenode.

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Configure the Facebook Conversions and Apify Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Apify Oauth 2.0

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The action ID

Run node once

Set Up the Facebook Conversions and Apify Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Apify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Apify integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Apify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Apify

Apify + Facebook Conversions + Google Sheets: This flow scrapes data from a website using Apify, sends conversion events to Facebook Conversions based on the scraped data, and then logs the results in a Google Sheet for tracking and analysis.

Facebook Conversions + Apify + Slack: When a new conversion event is sent to Facebook Conversions, this flow triggers an Apify actor to scrape relevant web data. The scraped data is then compared to the conversion data, and if there is a significant deviation, a Slack message is sent to alert the team.

Facebook Conversions and Apify integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Apify

Use Apify in Latenode to extract web data at scale for lead generation, market research, and more. Apify handles complex scraping, while Latenode orchestrates the data: trigger workflows, transform results with AI, and send data to any app. Automate web actions visually and affordably.

See how Latenode works

FAQ Facebook Conversions and Apify

How can I connect my Facebook Conversions account to Apify using Latenode?

To connect your Facebook Conversions account to Apify on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Apify accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Facebook Conversions with Apify data?

Yes, you can! Latenode allows automated data transfer from Apify to Facebook Conversions. Track leads, conversions, and other custom events with precision, fueled by Apify's data extraction.

What types of tasks can I perform by integrating Facebook Conversions with Apify?

Integrating Facebook Conversions with Apify allows you to perform various tasks, including:

  • Extracting product data from e-commerce sites to use in Facebook Conversions.
  • Sending lead data gathered by Apify to Facebook Conversions as custom events.
  • Tracking user behavior across multiple websites for enhanced conversion analysis.
  • Automating the creation of custom audiences based on Apify-extracted data.
  • Enriching conversion data with demographic information scraped by Apify actors.

What Facebook Conversions API versions does Latenode support?

Latenode supports the latest Facebook Conversions API versions, ensuring compatibility and access to the newest features, enhancing your data tracking capabilities.

Are there any limitations to the Facebook Conversions and Apify integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Facebook Conversions API may affect high-volume data transfers.
  • Apify actor execution times can impact the overall workflow completion time.
  • Custom event parameters are subject to Facebook Conversions API validation rules.

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