How to connect Facebook Conversions and Blue
Create a New Scenario to Connect Facebook Conversions and Blue
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Blue will be your first step. To do this, click "Choose an app," find Facebook Conversions or Blue, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Blue Node
Next, click the plus (+) icon on the Facebook Conversions node, select Blue from the list of available apps, and choose the action you need from the list of nodes within Blue.

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Authenticate Blue
Now, click the Blue node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Blue settings. Authentication allows you to use Blue through Latenode.
Configure the Facebook Conversions and Blue Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Blue Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Blue, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Blue integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Blue (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Blue
Facebook Conversions + Blue + Google Sheets: When a Facebook Conversion event occurs, create a new project in Blue. Subsequently, add a row to a Google Sheet to track the conversion event details and associated project information.
Blue + Facebook Conversions + Slack: When a project event occurs in Blue (indicating a conversion potentially from a Facebook ad), send an event to Facebook Conversions to track the success, and notify the sales team in Slack with relevant prospect details.
Facebook Conversions and Blue integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Blue
Use Blue in Latenode to streamline data validation. Catch errors early by adding pre-built Blue validation nodes to any workflow. Automate data cleansing and standardization before it reaches your database, avoiding inconsistencies. Benefit from Latenode’s visual editor and scaling features.
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FAQ Facebook Conversions and Blue
How can I connect my Facebook Conversions account to Blue using Latenode?
To connect your Facebook Conversions account to Blue on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Blue accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Blue records based on Facebook Conversions data?
Yes, you can! Latenode's visual editor simplifies data synchronization. Automatically update Blue based on Facebook Conversions to streamline your marketing workflows.
What types of tasks can I perform by integrating Facebook Conversions with Blue?
Integrating Facebook Conversions with Blue allows you to perform various tasks, including:
- Create new Blue leads from successful Facebook Conversions campaigns.
- Update Blue contact information with data from Facebook Conversions events.
- Trigger personalized email sequences in Blue based on Facebook Conversion events.
- Analyze Facebook Conversions data within Blue's reporting dashboards.
- Send SMS notifications via Blue for high-value Facebook Conversions events.
Can I use JavaScript to transform data between Facebook Conversions and Blue?
Yes! Latenode's JavaScript blocks let you customize data transformations for seamless integration between Facebook Conversions and Blue.
Are there any limitations to the Facebook Conversions and Blue integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API rate limits of both Facebook Conversions and Blue.
- Complex data transformations may require advanced JavaScript knowledge.
- Historical data migration between Facebook Conversions and Blue might need custom scripting.