How to connect Facebook Conversions and Encharge
Create a New Scenario to Connect Facebook Conversions and Encharge
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Encharge will be your first step. To do this, click "Choose an app," find Facebook Conversions or Encharge, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Encharge Node
Next, click the plus (+) icon on the Facebook Conversions node, select Encharge from the list of available apps, and choose the action you need from the list of nodes within Encharge.

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Authenticate Encharge
Now, click the Encharge node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Encharge settings. Authentication allows you to use Encharge through Latenode.
Configure the Facebook Conversions and Encharge Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Encharge Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Encharge
Trigger on Webhook
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Facebook Conversions
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Save and Activate the Scenario
After configuring Facebook Conversions, Encharge, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Encharge integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Encharge (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Encharge
Facebook Conversions + Encharge + Google Sheets: When a Facebook ad conversion event is sent, Encharge creates or updates a person with the conversion data. This data is then logged in Google Sheets for reporting purposes.
Encharge + Facebook Conversions + Slack: When a lead is updated in Encharge, conversion data is sent to Facebook Conversions. If the lead reaches a specific score (this would be defined in the Encharge trigger settings), a notification is sent to a designated Slack channel.
Facebook Conversions and Encharge integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Encharge
Use Encharge in Latenode to automate personalized marketing. Build workflows that segment leads, trigger email sequences, and update customer profiles based on real-time behavior. Connect Encharge to any data source and use Latenode’s no-code tools or JavaScript to orchestrate sophisticated, event-driven campaigns without complex coding.
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See how Latenode works
FAQ Facebook Conversions and Encharge
How can I connect my Facebook Conversions account to Encharge using Latenode?
To connect your Facebook Conversions account to Encharge on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Encharge accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync Facebook Conversions leads to Encharge?
Yes, you can! Latenode's visual editor allows you to automate syncing new Facebook Conversions leads to Encharge, instantly triggering personalized email sequences and boosting engagement.
What types of tasks can I perform by integrating Facebook Conversions with Encharge?
Integrating Facebook Conversions with Encharge allows you to perform various tasks, including:
- Automatically add new Facebook leads to Encharge as subscribers.
- Update Encharge profiles based on Facebook conversion events.
- Segment Encharge users based on Facebook ad engagement.
- Trigger personalized email campaigns from Encharge on conversions.
- Send Facebook conversion data to Encharge for revenue attribution.
Can I use custom conversion events from Facebook in Latenode workflows?
Yes, Latenode supports all standard and custom Facebook Conversion events, allowing you to build highly specific automation flows based on user behavior.
Are there any limitations to the Facebook Conversions and Encharge integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Facebook Conversions may not be immediately available.
- The number of requests to the Facebook API is subject to Facebook's rate limits.
- Complex custom event mapping may require advanced configuration.