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Automatically send GoToWebinar registration data to Facebook Conversions and measure ad campaign performance. Latenode’s visual editor and affordable pricing let you build advanced custom logic for precise marketing attribution at scale.
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Facebook Conversions
GoToWebinar
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Create a New Scenario to Connect Facebook Conversions and GoToWebinar
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or GoToWebinar will be your first step. To do this, click "Choose an app," find Facebook Conversions or GoToWebinar, and select the appropriate trigger to start the scenario.
Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.
Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the GoToWebinar Node
Next, click the plus (+) icon on the Facebook Conversions node, select GoToWebinar from the list of available apps, and choose the action you need from the list of nodes within GoToWebinar.
Facebook Conversions
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GoToWebinar
Authenticate GoToWebinar
Now, click the GoToWebinar node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your GoToWebinar settings. Authentication allows you to use GoToWebinar through Latenode.
Configure the Facebook Conversions and GoToWebinar Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and GoToWebinar Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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GoToWebinar
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, GoToWebinar, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and GoToWebinar integration works as expected. Depending on your setup, data should flow between Facebook Conversions and GoToWebinar (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
GoToWebinar + Facebook Conversions + Google Sheets: When a new registrant signs up for a GoToWebinar webinar, a Facebook Conversion event is sent, and the registrant's information is added to a Google Sheet.
GoToWebinar + Facebook Conversions + Mailchimp: Upon new GoToWebinar registrant, add the attendee to a Mailchimp list and track the registration as a Facebook Conversion event for marketing analysis.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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How can I connect my Facebook Conversions account to GoToWebinar using Latenode?
To connect your Facebook Conversions account to GoToWebinar on Latenode, follow these steps:
Can I track webinar registrations as Facebook Conversions events?
Yes, you can! Latenode's visual editor makes mapping GoToWebinar registration data to Facebook Conversions straightforward, optimizing ad spend based on webinar engagement.
What types of tasks can I perform by integrating Facebook Conversions with GoToWebinar?
Integrating Facebook Conversions with GoToWebinar allows you to perform various tasks, including:
How does Latenode enhance Facebook Conversions data quality?
Latenode's data transformation tools enrich Facebook Conversions data, ensuring accurate attribution and improved campaign performance.
Are there any limitations to the Facebook Conversions and GoToWebinar integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: