How to connect Facebook Conversions and Jotform
Create a New Scenario to Connect Facebook Conversions and Jotform
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Jotform will be your first step. To do this, click "Choose an app," find Facebook Conversions or Jotform, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Jotform Node
Next, click the plus (+) icon on the Facebook Conversions node, select Jotform from the list of available apps, and choose the action you need from the list of nodes within Jotform.

Facebook Conversions
⚙

Jotform

Authenticate Jotform
Now, click the Jotform node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Jotform settings. Authentication allows you to use Jotform through Latenode.
Configure the Facebook Conversions and Jotform Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Jotform Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Jotform
Trigger on Webhook
⚙
Facebook Conversions
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Jotform, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Jotform integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Jotform (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Jotform
Jotform + Google Sheets + Facebook Conversions: When a new submission is received in Jotform, the data is added to a Google Sheet for analysis, and a lead conversion event is sent to Facebook Conversions to track advertising effectiveness.
Jotform + Mailchimp + Facebook Conversions: When a new submission is received in Jotform, the submitter is added to a Mailchimp audience and a lead conversion event is sent to Facebook Conversions for ad tracking.
Facebook Conversions and Jotform integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories

About Jotform
Use Jotform in Latenode to automate data collection and processing. Trigger workflows from new form submissions, validating and routing data to your CRM, database, or other apps. Enrich Jotform data with AI or custom logic, eliminating manual entry and ensuring consistent data handling across your systems.
Similar apps
Related categories
See how Latenode works
FAQ Facebook Conversions and Jotform
How can I connect my Facebook Conversions account to Jotform using Latenode?
To connect your Facebook Conversions account to Jotform on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Jotform accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Facebook Conversions events?
Yes, you can! Latenode allows you to automatically send Jotform submission data to Facebook Conversions. Track leads and optimize ad campaigns using real-time conversion data without any coding.
What types of tasks can I perform by integrating Facebook Conversions with Jotform?
Integrating Facebook Conversions with Jotform allows you to perform various tasks, including:
- Track new Jotform submissions as conversion events.
- Send lead data from Jotform to Facebook Conversions.
- Trigger custom Facebook Conversions events based on form data.
- Update Facebook Conversions data upon Jotform submission edits.
- Analyze form submission conversion rates with Facebook.
How secure is my data when using Facebook Conversions on Latenode?
Latenode uses robust encryption and security protocols to protect your data during transfer and storage, ensuring your Facebook Conversions data remains secure.
Are there any limitations to the Facebook Conversions and Jotform integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the responsiveness of Facebook Conversions APIs.
- Complex data transformations might require JavaScript knowledge.
- Historical data migration from Jotform to Facebook Conversions requires custom implementation.