How to connect Facebook Conversions and Odoo
Create a New Scenario to Connect Facebook Conversions and Odoo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Odoo will be your first step. To do this, click "Choose an app," find Facebook Conversions or Odoo, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Odoo Node
Next, click the plus (+) icon on the Facebook Conversions node, select Odoo from the list of available apps, and choose the action you need from the list of nodes within Odoo.

Facebook Conversions
⚙
Odoo
Authenticate Odoo
Now, click the Odoo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Odoo settings. Authentication allows you to use Odoo through Latenode.
Configure the Facebook Conversions and Odoo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Odoo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Odoo
Trigger on Webhook
⚙
Facebook Conversions
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Odoo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Odoo integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Odoo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Odoo
Facebook Conversions + Odoo + Google Sheets: When a new Facebook Conversions event is received, a corresponding CRM lead is created in Odoo. Then, the event data is added as a new row in a Google Sheet for tracking and reporting purposes.
Odoo + Facebook Conversions + Slack: When a new contact is created in Odoo, create a custom audience in Facebook Conversions. Then, notify the marketing team about the new customer via a Slack channel message.
Facebook Conversions and Odoo integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
Similar apps
Related categories
See how Latenode works
FAQ Facebook Conversions and Odoo
How can I connect my Facebook Conversions account to Odoo using Latenode?
To connect your Facebook Conversions account to Odoo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Odoo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Odoo contacts from Facebook Conversions leads?
Yes, you can! Latenode’s visual editor makes it easy to sync leads as contacts, ensuring your Odoo database stays up-to-date. This saves time and prevents data entry errors.
What types of tasks can I perform by integrating Facebook Conversions with Odoo?
Integrating Facebook Conversions with Odoo allows you to perform various tasks, including:
- Create Odoo sales orders from qualified Facebook Conversions leads.
- Track Facebook ad spend ROI directly within your Odoo dashboards.
- Automatically update customer data in Odoo from Facebook Conversions events.
- Trigger personalized email campaigns in Odoo based on Facebook ad interactions.
- Send Facebook Conversions data to Odoo for enhanced customer segmentation.
Can I use custom JavaScript code with the Facebook Conversions integration?
Yes! Latenode allows you to enhance the integration using custom JavaScript, offering unparalleled flexibility and control over data transformation.
Are there any limitations to the Facebook Conversions and Odoo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API rate limits of both platforms.
- Complex data transformations might require advanced JavaScript knowledge.
- Custom fields in Odoo might need manual mapping for Facebook Conversions data.