Facebook Conversions and Outscraper Integration

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Enrich Facebook Conversions data with Outscraper's web scraping. Latenode's visual editor simplifies data mapping and adds custom logic via JavaScript. Affordably improve ad targeting with scaled automation.

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Facebook Conversions

Outscraper

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Conversions and Outscraper

Create a New Scenario to Connect Facebook Conversions and Outscraper

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Outscraper will be your first step. To do this, click "Choose an app," find Facebook Conversions or Outscraper, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Add the Outscraper Node

Next, click the plus (+) icon on the Facebook Conversions node, select Outscraper from the list of available apps, and choose the action you need from the list of nodes within Outscraper.

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Facebook Conversions

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Outscraper

Authenticate Outscraper

Now, click the Outscraper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Outscraper settings. Authentication allows you to use Outscraper through Latenode.

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Facebook Conversions

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Outscraper

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Sign In

Run node once

Configure the Facebook Conversions and Outscraper Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Outscraper

Outscraper Oauth 2.0

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The action ID

Run node once

Set Up the Facebook Conversions and Outscraper Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Outscraper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Outscraper integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Outscraper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Outscraper

Outscraper + Facebook Conversions + Google Sheets: When a new task is finished in Outscraper (e.g., lead generation), send conversion events to Facebook Conversions to optimize ad campaigns and then log the results in a Google Sheet for analysis.

Outscraper + Facebook Conversions + Slack: When Outscraper finds new leads (new task finished), send targeted Facebook ad campaigns using the conversion API and notify the sales team via a Slack channel.

Facebook Conversions and Outscraper integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Outscraper

Need to scrape web data at scale? Integrate Outscraper into Latenode to automate data extraction workflows. Get structured data from search engines, social media, and e-commerce sites without complex coding. Combine with Latenode's no-code tools, JS scripts, and webhooks for custom data pipelines that adapt to any business need.

See how Latenode works

FAQ Facebook Conversions and Outscraper

How can I connect my Facebook Conversions account to Outscraper using Latenode?

To connect your Facebook Conversions account to Outscraper on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Outscraper accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead enrichment using Facebook Conversions and Outscraper integration?

Yes, you can! Latenode lets you enrich Facebook Conversions leads with Outscraper data, automating data updates and improving ad targeting using advanced logic and AI, saving time and resources.

What types of tasks can I perform by integrating Facebook Conversions with Outscraper?

Integrating Facebook Conversions with Outscraper allows you to perform various tasks, including:

  • Automatically enrich Facebook leads with publicly available data.
  • Validate contact information gathered from Facebook lead ads.
  • Segment leads based on Outscraper data for targeted campaigns.
  • Trigger personalized follow-ups based on lead enrichment details.
  • Analyze demographic trends from ad campaigns using scraped data.

Can I use JavaScript to customize Facebook Conversions data?

Yes, Latenode allows you to use JavaScript code to format and transform Facebook Conversions data before sending it to Outscraper.

Are there any limitations to the Facebook Conversions and Outscraper integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits from both Facebook Conversions and Outscraper APIs apply.
  • Complex data transformations may require JavaScript coding knowledge.
  • Changes to either API may require updates to your Latenode workflows.

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