How to connect Facebook Conversions and SendPulse
Create a New Scenario to Connect Facebook Conversions and SendPulse
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or SendPulse will be your first step. To do this, click "Choose an app," find Facebook Conversions or SendPulse, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the SendPulse Node
Next, click the plus (+) icon on the Facebook Conversions node, select SendPulse from the list of available apps, and choose the action you need from the list of nodes within SendPulse.

Facebook Conversions
⚙

SendPulse

Authenticate SendPulse
Now, click the SendPulse node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your SendPulse settings. Authentication allows you to use SendPulse through Latenode.
Configure the Facebook Conversions and SendPulse Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and SendPulse Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

SendPulse
Trigger on Webhook
⚙
Facebook Conversions
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, SendPulse, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and SendPulse integration works as expected. Depending on your setup, data should flow between Facebook Conversions and SendPulse (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and SendPulse
Shopify + SendPulse + Facebook Conversions: When a new paid order is created in Shopify, the customer's email is added to a SendPulse mailing list, and a Facebook Conversions event is sent to track the conversion.
SendPulse + Google Sheets + Facebook Conversions: When a new subscriber is added in SendPulse, their information is logged in a Google Sheet as a potential lead. Then, Facebook Conversions is used to send an event for targeted advertising.
Facebook Conversions and SendPulse integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories

About SendPulse
Use SendPulse in Latenode for automated email & SMS marketing. Trigger campaigns based on real-time events, segment contacts dynamically, and personalize messages using data from any app. Automate list cleaning and optimize send times in response to user behavior. Connect SendPulse to any data source for smarter, event-driven communication workflows.
Similar apps
Related categories
See how Latenode works
FAQ Facebook Conversions and SendPulse
How can I connect my Facebook Conversions account to SendPulse using Latenode?
To connect your Facebook Conversions account to SendPulse on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and SendPulse accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add leads from Facebook Conversions to SendPulse?
Yes, you can! Latenode's visual editor makes it easy to automate lead capture and create personalized email campaigns, boosting engagement without coding.
What types of tasks can I perform by integrating Facebook Conversions with SendPulse?
Integrating Facebook Conversions with SendPulse allows you to perform various tasks, including:
- Add new Facebook leads as subscribers in SendPulse.
- Trigger automated email series for new Facebook leads.
- Update subscriber information in SendPulse based on Facebook conversion events.
- Segment subscribers in SendPulse based on Facebook ad engagement.
- Send SMS notifications via SendPulse upon successful Facebook conversions.
How secure is my Facebook Conversions data within Latenode's workflows?
Latenode uses industry-standard encryption and security practices to protect your data, ensuring safe and reliable automation workflows.
Are there any limitations to the Facebook Conversions and SendPulse integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and SendPulse may affect high-volume workflows.
- Custom field mapping requires careful configuration to ensure data accuracy.
- Complex workflows may require JavaScript or AI blocks for advanced data transformations.