How to connect Facebook Conversions and Softr
Create a New Scenario to Connect Facebook Conversions and Softr
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Softr will be your first step. To do this, click "Choose an app," find Facebook Conversions or Softr, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Softr Node
Next, click the plus (+) icon on the Facebook Conversions node, select Softr from the list of available apps, and choose the action you need from the list of nodes within Softr.

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Softr

Authenticate Softr
Now, click the Softr node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Softr settings. Authentication allows you to use Softr through Latenode.
Configure the Facebook Conversions and Softr Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Softr Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Softr
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Softr, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Softr integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Softr (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Softr
Facebook Conversions + Softr + Google Sheets: When a conversion event is sent to Facebook Conversions, find the corresponding user in Softr and log the conversion data to a Google Sheet for analysis.
Softr + Facebook Conversions + Mailchimp: When a new user signs up via Softr, add the user to a Mailchimp list and send a conversion event to Facebook Conversions for marketing optimization.
Facebook Conversions and Softr integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Softr
Use Softr in Latenode to build custom web apps and client portals, then automate data flow between them and your backend. Update Softr content via Latenode workflows triggered by external events or scheduled tasks. Simplify app deployment and maintenance; connect it to other services for a seamless user experience.
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See how Latenode works
FAQ Facebook Conversions and Softr
How can I connect my Facebook Conversions account to Softr using Latenode?
To connect your Facebook Conversions account to Softr on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Softr accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Softr form submissions as Facebook Conversions events?
Yes, you can! Latenode lets you automate this, sending form data to Facebook Conversions in real-time. This gives you accurate conversion tracking and helps optimize ad spend effectively.
What types of tasks can I perform by integrating Facebook Conversions with Softr?
Integrating Facebook Conversions with Softr allows you to perform various tasks, including:
- Automatically sending lead data from Softr forms to Facebook Conversions.
- Triggering custom conversion events in Facebook based on Softr user actions.
- Updating Facebook Conversions custom audiences based on Softr user segments.
- Measuring the ROI of Facebook ads by tracking conversions in Softr.
- Creating personalized marketing campaigns based on Softr data insights.
What data can I pass from Softr to Facebook Conversions?
You can transfer contact details, form submissions, user properties, and any custom data relevant to conversion tracking, enhancing your ad targeting.
Are there any limitations to the Facebook Conversions and Softr integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Softr data prior to integration setup will not be automatically synced.
- Complex data transformations may require custom JavaScript code.
- Real-time data transfer depends on the API limits of both Facebook Conversions and Softr.