How to connect Facebook Conversions and Tools
Create a New Scenario to Connect Facebook Conversions and Tools
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Tools will be your first step. To do this, click "Choose an app," find Facebook Conversions or Tools, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Tools Node
Next, click the plus (+) icon on the Facebook Conversions node, select Tools from the list of available apps, and choose the action you need from the list of nodes within Tools.

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Authenticate Tools
Now, click the Tools node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Tools settings. Authentication allows you to use Tools through Latenode.
Configure the Facebook Conversions and Tools Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Tools Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Tools, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Tools integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Tools (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Tools
Facebook Conversions + Google Sheets: When a Facebook conversion event occurs, log the event data into a new row in Google Sheets for performance analysis and tracking.
Facebook Conversions + Tools + Slack: When a specific conversion event happens on Facebook, retrieve associated data from a Tools key-value store and send a notification to a designated Slack channel to alert the marketing team.
Facebook Conversions and Tools integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Tools
Use Tools inside Latenode to automate tasks that lack native integrations. Control applications via UI automation, extract data from complex websites, and then pipe the results into other services. Add custom logic with JavaScript for precise control, scaling processes affordably with Latenode's usage-based pricing.
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See how Latenode works
FAQ Facebook Conversions and Tools
How can I connect my Facebook Conversions account to Tools using Latenode?
To connect your Facebook Conversions account to Tools on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Tools accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad performance using conversion data from Facebook Conversions and Tools?
Yes, easily! Latenode allows custom logic using JavaScript steps, so you can enhance your reporting and react faster to changes in ad performance.
What types of tasks can I perform by integrating Facebook Conversions with Tools?
Integrating Facebook Conversions with Tools allows you to perform various tasks, including:
- Automatically updating CRM records based on Facebook Conversions events.
- Triggering email campaigns in Tools upon specific conversion actions.
- Analyzing conversion data from Facebook Conversions using Tools' analytics.
- Creating custom audiences in Facebook Conversions from Tools data.
- Sending SMS notifications through Tools for high-value conversion events.
Can I use Latenode to filter Facebook Conversions data before updating Tools?
Yes! With Latenode’s no-code blocks and AI Prompt steps, you can easily filter and transform data before sending it to Tools.
Are there any limitations to the Facebook Conversions and Tools integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook Conversions and Tools APIs may affect performance.
- Complex data transformations may require JavaScript coding.
- Historical data migration between Facebook Conversions and Tools might need custom scripts.