How to connect Facebook Conversions and Twilio
Create a New Scenario to Connect Facebook Conversions and Twilio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Twilio will be your first step. To do this, click "Choose an app," find Facebook Conversions or Twilio, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Twilio Node
Next, click the plus (+) icon on the Facebook Conversions node, select Twilio from the list of available apps, and choose the action you need from the list of nodes within Twilio.

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Authenticate Twilio
Now, click the Twilio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twilio settings. Authentication allows you to use Twilio through Latenode.
Configure the Facebook Conversions and Twilio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Twilio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Twilio
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Twilio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Twilio integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Twilio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Twilio
Facebook Conversions + Shopify + Twilio: When a Facebook Conversions event is received, find the corresponding customer in Shopify. If the customer has an abandoned cart, send them an SMS reminder via Twilio to complete their purchase.
Twilio + Facebook Conversions + ClickUp: When a negative SMS message is received via Twilio (e.g., feedback related to a Facebook ad campaign), create a new task in ClickUp to escalate the support issue. Send event via Facebook Conversions to track support escalations triggered by SMS feedback.
Facebook Conversions and Twilio integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Twilio
Use Twilio in Latenode to automate SMS notifications or build call workflows. Send appointment reminders, track delivery status, or verify users via code. Combine Twilio with other apps in Latenode's visual editor, adding logic and AI to scale your communication automation without complex coding.
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See how Latenode works
FAQ Facebook Conversions and Twilio
How can I connect my Facebook Conversions account to Twilio using Latenode?
To connect your Facebook Conversions account to Twilio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Twilio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS alerts for high-value Facebook conversions?
Yes, you can! Latenode allows real-time SMS alerts via Twilio for specific Facebook Conversions events. React instantly to high-value leads, improving response time and sales outcomes, with no-code or custom logic.
What types of tasks can I perform by integrating Facebook Conversions with Twilio?
Integrating Facebook Conversions with Twilio allows you to perform various tasks, including:
- Send SMS notifications for high-value purchase events.
- Alert sales teams about qualified leads via SMS.
- Automatically text users who abandon shopping carts.
- Send personalized offers via SMS after a conversion.
- Trigger SMS surveys after a purchase to gather feedback.
Can I filter Facebook Conversions events before sending texts?
Yes, with Latenode's visual editor, you can apply filters to Facebook Conversions data based on custom parameters before triggering Twilio SMS messages.
Are there any limitations to the Facebook Conversions and Twilio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits apply based on your Facebook Conversions and Twilio accounts.
- Complex data transformations may require JavaScript knowledge.
- SMS delivery is subject to Twilio's availability and carrier policies.