How to connect Facebook Conversions and Unbounce
Create a New Scenario to Connect Facebook Conversions and Unbounce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Unbounce will be your first step. To do this, click "Choose an app," find Facebook Conversions or Unbounce, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Unbounce Node
Next, click the plus (+) icon on the Facebook Conversions node, select Unbounce from the list of available apps, and choose the action you need from the list of nodes within Unbounce.

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Unbounce

Authenticate Unbounce
Now, click the Unbounce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Unbounce settings. Authentication allows you to use Unbounce through Latenode.
Configure the Facebook Conversions and Unbounce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Unbounce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Unbounce
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Unbounce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Unbounce integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Unbounce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Unbounce
Unbounce + Facebook Conversions + Google Sheets: When a new form submission occurs on Unbounce, send the conversion event to Facebook Conversions for tracking and advertising optimization. Simultaneously, add the lead's data to a Google Sheet for detailed analysis and record-keeping.
Unbounce + Facebook Conversions + Klaviyo: Upon a new form submission on Unbounce, send the lead's information to Facebook Conversions for ad campaign optimization. In parallel, add the lead to a specific list in Klaviyo to initiate a targeted email sequence.
Facebook Conversions and Unbounce integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Unbounce
Use Unbounce in Latenode to automate post-conversion actions. Trigger workflows on new leads to segment, enrich, and route data to your CRM. Connect Unbounce landing pages to other apps, add custom logic, and scale automation without code or per-step fees. Build streamlined processes for better lead management.
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FAQ Facebook Conversions and Unbounce
How can I connect my Facebook Conversions account to Unbounce using Latenode?
To connect your Facebook Conversions account to Unbounce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Unbounce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Unbounce form submissions as Facebook Conversions?
Yes, you can! Latenode enables this without code. Automatically send Unbounce lead data to Facebook Conversions for enhanced ad optimization and ROI tracking, leveraging Latenode's visual workflow builder.
What types of tasks can I perform by integrating Facebook Conversions with Unbounce?
Integrating Facebook Conversions with Unbounce allows you to perform various tasks, including:
- Automatically create Facebook Conversions events from new Unbounce form submissions.
- Update Facebook Conversions with lead data captured via Unbounce landing pages.
- Send custom conversion events based on Unbounce A/B test results.
- Trigger personalized Facebook ad campaigns based on Unbounce form data.
- Enrich lead data in Facebook Conversions using custom JavaScript transformations.
How do I handle errors in my Facebook Conversions Unbounce workflows?
Latenode provides built-in error handling. Use "Error" paths in your nodes and leverage logging, retry mechanisms, and notifications to ensure workflow reliability.
Are there any limitations to the Facebook Conversions and Unbounce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on API availability from both platforms.
- Complex data transformations might require JavaScript coding within Latenode.
- Historical data migration between platforms may require custom solutions.