How to connect Facebook Conversions and Wix
Create a New Scenario to Connect Facebook Conversions and Wix
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Wix will be your first step. To do this, click "Choose an app," find Facebook Conversions or Wix, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wix Node
Next, click the plus (+) icon on the Facebook Conversions node, select Wix from the list of available apps, and choose the action you need from the list of nodes within Wix.

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Authenticate Wix
Now, click the Wix node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wix settings. Authentication allows you to use Wix through Latenode.
Configure the Facebook Conversions and Wix Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Wix Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Wix
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Wix, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Wix integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Wix (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Wix
Wix + Google Sheets + Facebook Conversions: When a new order is placed on Wix, the order details are added to a Google Sheet for tracking. Simultaneously, a conversion event is sent to Facebook Conversions to track ad performance.
Wix + Mailchimp + Facebook Conversions: When a customer makes a purchase on Wix, they are added to a specific customer list in Mailchimp for targeted email marketing. A conversion event is also sent to Facebook Conversions to track ad campaign effectiveness.
Facebook Conversions and Wix integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Wix
Automate Wix website tasks within Latenode. Trigger workflows on form submissions, new member sign-ups, or e-commerce orders. Sync Wix data to CRMs, spreadsheets, or marketing tools. Latenode's visual editor and flexible integrations extend Wix functionality without code, handling complex logic and high volumes affordably.
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FAQ Facebook Conversions and Wix
How can I connect my Facebook Conversions account to Wix using Latenode?
To connect your Facebook Conversions account to Wix on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Wix accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Wix form submissions as Facebook Conversions events?
Yes, you can! Latenode allows you to automatically send Wix form submission data to Facebook Conversions, improving ad targeting and ROI analysis.
What types of tasks can I perform by integrating Facebook Conversions with Wix?
Integrating Facebook Conversions with Wix allows you to perform various tasks, including:
- Track new Wix store purchases as Facebook Conversions events.
- Send lead data from Wix forms directly to Facebook Conversions.
- Automatically update Facebook Conversions audiences based on Wix activity.
- Measure the effectiveness of Wix promotions with Facebook Conversions data.
- Sync Wix customer data to Facebook Conversions for personalized ads.
Does Latenode support custom Facebook Conversions events?
Yes, Latenode lets you define and track custom Facebook Conversions events based on specific Wix user actions and data.
Are there any limitations to the Facebook Conversions and Wix integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on API availability and rate limits.
- Complex data transformations might require JavaScript knowledge.
- Historical Wix data may need manual import for initial Facebook Conversions setup.