How to connect Facebook Conversions and Zendesk
Create a New Scenario to Connect Facebook Conversions and Zendesk
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Zendesk will be your first step. To do this, click "Choose an app," find Facebook Conversions or Zendesk, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Node
Next, click the plus (+) icon on the Facebook Conversions node, select Zendesk from the list of available apps, and choose the action you need from the list of nodes within Zendesk.

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Authenticate Zendesk
Now, click the Zendesk node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk settings. Authentication allows you to use Zendesk through Latenode.
Configure the Facebook Conversions and Zendesk Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Zendesk Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Facebook Conversions
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Save and Activate the Scenario
After configuring Facebook Conversions, Zendesk, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Zendesk integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Zendesk (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Zendesk
Facebook Conversions + Zendesk + Google Sheets: When a Facebook Conversion event occurs, a new Zendesk ticket is created to manage the lead. Details of the lead and ticket are logged in a Google Sheet.
Zendesk + Facebook Conversions + Slack: When a Zendesk ticket is updated, a Facebook Conversion event is triggered, and a notification is sent to a Slack channel.
Facebook Conversions and Zendesk integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Zendesk
Automate Zendesk ticket management within Latenode. Update tickets based on external events, route requests using AI, and sync data across platforms. Close the loop between support and other systems using visual flows, JavaScript, and webhooks—reducing manual work.
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See how Latenode works
FAQ Facebook Conversions and Zendesk
How can I connect my Facebook Conversions account to Zendesk using Latenode?
To connect your Facebook Conversions account to Zendesk on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Zendesk accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zendesk tickets from Facebook lead ads?
Yes, you can! Latenode's visual editor makes it easy to trigger ticket creation in Zendesk from new Facebook leads. This ensures faster response times and better lead management.
What types of tasks can I perform by integrating Facebook Conversions with Zendesk?
Integrating Facebook Conversions with Zendesk allows you to perform various tasks, including:
- Create new Zendesk tickets from qualified Facebook lead ad submissions.
- Update Zendesk ticket properties based on Facebook Conversions data.
- Send Facebook Custom Audience updates based on Zendesk ticket status.
- Trigger Facebook Conversions API events based on Zendesk ticket resolution.
- Automatically tag Zendesk tickets with relevant Facebook ad campaign data.
How secure is connecting Facebook Conversions through Latenode?
Latenode employs robust security measures, including encryption and secure authentication, to protect your Facebook Conversions data during integration and workflow execution.
Are there any limitations to the Facebook Conversions and Zendesk integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Facebook Conversions prior to integration is not automatically synced.
- Advanced custom field mapping in Zendesk may require JavaScript code blocks.
- Rate limits imposed by Facebook and Zendesk APIs still apply within Latenode.