How to connect Facebook Lead Ads and Firecrawl
Create a New Scenario to Connect Facebook Lead Ads and Firecrawl
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Firecrawl will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Firecrawl, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Firecrawl Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

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Firecrawl
Authenticate Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Configure the Facebook Lead Ads and Firecrawl Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and Firecrawl Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Firecrawl
Trigger on Webhook
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Facebook Lead Ads
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Webhook response
Save and Activate the Scenario
After configuring Facebook Lead Ads, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Firecrawl integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and Firecrawl
Facebook Lead Ads + Firecrawl + Slack: When a new lead is submitted in Facebook Lead Ads, Firecrawl extracts website data based on the lead's information. Then, a message is sent to a designated Slack channel notifying the sales team with the extracted contact information.
Facebook Lead Ads + Firecrawl + Google Sheets: When a new lead is submitted in Facebook Lead Ads, Firecrawl scrapes website data associated with the lead. The collected data, along with the lead's information, is then added as a new row in a Google Sheets spreadsheet for analysis.
Facebook Lead Ads and Firecrawl integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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See how Latenode works
FAQ Facebook Lead Ads and Firecrawl
How can I connect my Facebook Lead Ads account to Firecrawl using Latenode?
To connect your Facebook Lead Ads account to Firecrawl on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and Firecrawl accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich lead data with SEO metrics using Facebook Lead Ads and Firecrawl integration?
Yes, you can! Latenode's data transformation tools allow you to seamlessly enrich Facebook Lead Ads data with Firecrawl's SEO insights, improving lead qualification & personalization.
What types of tasks can I perform by integrating Facebook Lead Ads with Firecrawl?
Integrating Facebook Lead Ads with Firecrawl allows you to perform various tasks, including:
- Automatically trigger website audits upon receiving a new lead.
- Segment leads based on the SEO performance of their websites.
- Personalize lead nurturing emails with SEO insights from Firecrawl.
- Identify high-potential leads based on both lead form data and SEO data.
- Update a CRM with enriched lead data combining lead form and crawl results.
How do I handle consent for data shared between Facebook Lead Ads?
Ensure you comply with privacy regulations! Latenode's tools help manage data processing consent for Facebook Lead Ads data.
Are there any limitations to the Facebook Lead Ads and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Lead Ads and Firecrawl APIs may affect performance.
- Complex Firecrawl configurations require understanding of SEO metrics and data structures.
- Changes to the Facebook Lead Ads or Firecrawl APIs may require workflow adjustments.