How to connect Facebook Lead Ads and HeyGen
Create a New Scenario to Connect Facebook Lead Ads and HeyGen
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or HeyGen will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or HeyGen, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HeyGen Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select HeyGen from the list of available apps, and choose the action you need from the list of nodes within HeyGen.

Facebook Lead Ads
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HeyGen

Authenticate HeyGen
Now, click the HeyGen node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HeyGen settings. Authentication allows you to use HeyGen through Latenode.
Configure the Facebook Lead Ads and HeyGen Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and HeyGen Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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HeyGen
Trigger on Webhook
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Facebook Lead Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Lead Ads, HeyGen, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and HeyGen integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and HeyGen (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and HeyGen
Facebook Lead Ads + HeyGen + Google Sheets: When a new lead is submitted via Facebook Lead Ads, a personalized video is generated using HeyGen. The details of the lead and the video link are then added to a Google Sheet for tracking.
Facebook Lead Ads + HeyGen + Email: When a new lead submits a form on Facebook Lead Ads, HeyGen generates a personalized video based on the submitted data. An email is then sent to the lead with a link to their generated video.
Facebook Lead Ads and HeyGen integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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See how Latenode works
FAQ Facebook Lead Ads and HeyGen
How can I connect my Facebook Lead Ads account to HeyGen using Latenode?
To connect your Facebook Lead Ads account to HeyGen on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and HeyGen accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create personalized HeyGen videos from new Facebook leads?
Yes! Latenode's visual editor makes it easy to trigger HeyGen video creation when a new lead appears in Facebook Lead Ads, sending custom greetings to potential customers.
What types of tasks can I perform by integrating Facebook Lead Ads with HeyGen?
Integrating Facebook Lead Ads with HeyGen allows you to perform various tasks, including:
- Generate personalized video greetings for each new Facebook lead.
- Automatically update CRM records with HeyGen video URLs.
- Send tailored video follow-ups based on lead form data.
- Create internal reports summarizing lead video engagement.
- Trigger targeted advertising campaigns based on video views.
How do I handle large volumes of Facebook Lead Ads submissions?
Latenode's architecture is designed for scale. You can process thousands of leads without performance bottlenecks using parallel execution.
Are there any limitations to the Facebook Lead Ads and HeyGen integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- HeyGen API limits may affect video generation speed for very large lead volumes.
- Complex lead form structures in Facebook may require custom JavaScript parsing.
- Real-time video personalization depends on the speed of the HeyGen API.