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How to connect Facebook Lead Ads and Serper
Create a New Scenario to Connect Facebook Lead Ads and Serper
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Serper will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Serper, and select the appropriate trigger to start the scenario.
Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.
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Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.
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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Facebook Lead Ads and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Lead Ads, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Serper integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and Serper
Facebook Lead Ads + Serper + Google Sheets: When a new lead is submitted via Facebook Lead Ads, the lead details are retrieved. The lead's information is then used to perform a search on Serper, potentially to gather additional data based on keywords or interests. Finally, both the original lead details and the search results are saved to a new row in a Google Sheet.
Facebook Lead Ads + Serper + Slack: When a new lead comes in, we use the lead's provided information (likely related to interests or demographics) to perform a keyword search on Serper, specifically focusing on competitor websites. If a competitor's website ranks highly for those keywords, a notification is sent to a Slack channel alerting the team about the competitor's visibility for those targeted terms.
Facebook Lead Ads and Serper integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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FAQ Facebook Lead Ads and Serper
How can I connect my Facebook Lead Ads account to Serper using Latenode?
To connect your Facebook Lead Ads account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I qualify leads using search data?
Yes, you can! Use Latenode to enrich Facebook Lead Ads data with Serper's search insights, automatically prioritizing high-intent leads. Leverage no-code blocks with custom JS for advanced qualification.
What types of tasks can I perform by integrating Facebook Lead Ads with Serper?
Integrating Facebook Lead Ads with Serper allows you to perform various tasks, including:
- Automatically identify lead intent based on recent search queries.
- Enrich lead profiles with location data from Serper search results.
- Trigger personalized email sequences based on search keywords.
- Filter out low-quality leads using AI-powered search analysis.
- Create detailed lead reports combining ad data and search insights.
How secure is my lead data within Latenode?
Latenode employs robust security measures, including encryption and access controls, ensuring the confidentiality and integrity of all your data while in transit and at rest.
Are there any limitations to the Facebook Lead Ads and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Serper API usage is subject to their rate limits, which may impact high-volume workflows.
- Access to historical search data may be limited by Serper's data retention policies.
- Custom JavaScript code might be necessary for very specific data transformations.
