Facebook Messenger and Facebook Conversions Integration

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Automatically track Facebook Messenger ad campaign conversions with Facebook Conversions using Latenode’s visual editor. Customize tracking with JavaScript and scale affordably by paying only for execution time.

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Facebook Messenger

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Messenger and Facebook Conversions

Create a New Scenario to Connect Facebook Messenger and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Messenger, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Messenger or Facebook Conversions will be your first step. To do this, click "Choose an app," find Facebook Messenger or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Facebook Messenger Node

Select the Facebook Messenger node from the app selection panel on the right.

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Facebook Messenger

Configure the Facebook Messenger

Click on the Facebook Messenger node to configure it. You can modify the Facebook Messenger URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Messenger

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#1 Facebook Messenger

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Connect Facebook Messenger

Sign In

Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Facebook Messenger node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Messenger

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Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Facebook Messenger

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Facebook Conversions

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Sign In

Run node once

Configure the Facebook Messenger and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Facebook Messenger and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring Facebook Messenger, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Messenger and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Facebook Messenger and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Messenger and Facebook Conversions

Shopify + Facebook Messenger + Facebook Conversions: When a new paid order is placed in Shopify, send a personalized order confirmation message via Facebook Messenger, then track the order event as a conversion in Facebook Conversions.

Facebook Conversions + Facebook Messenger + Google Sheets: When a Facebook conversion event occurs, retrieve the associated Messenger conversation ID and log both the event data and conversation ID in a Google Sheets spreadsheet for analysis.

Facebook Messenger and Facebook Conversions integration alternatives

About Facebook Messenger

Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Facebook Messenger and Facebook Conversions

How can I connect my Facebook Messenger account to Facebook Conversions using Latenode?

To connect your Facebook Messenger account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Messenger and click on "Connect".
  • Authenticate your Facebook Messenger and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad conversions triggered by Messenger bots?

Yes, you can! Latenode's visual editor makes it easy to link Messenger interactions to Conversion events, offering precise insights into your ad performance. Plus, scale with JavaScript code if needed.

What types of tasks can I perform by integrating Facebook Messenger with Facebook Conversions?

Integrating Facebook Messenger with Facebook Conversions allows you to perform various tasks, including:

  • Automatically logging leads captured via Messenger into Facebook Conversions.
  • Tracking purchases originating from Messenger marketing campaigns.
  • Attributing conversion value to specific Messenger bot interactions.
  • Creating custom audiences in Facebook based on Messenger engagement.
  • Sending conversion data to Facebook for ad optimization using Latenode AI.

How secure is the Facebook Messenger integration on Latenode?

Latenode employs robust security measures, including encryption and secure authentication protocols, to protect your Facebook Messenger data during integration and processing.

Are there any limitations to the Facebook Messenger and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time updates depend on Facebook's API availability and response times.
  • Complex workflows with extensive data transformation might require JavaScript.
  • Historical data prior to integration may not be retroactively tracked.

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