How to connect Facebook Pages and Instagram for Business
Create a New Scenario to Connect Facebook Pages and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Pages, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Pages or Instagram for Business will be your first step. To do this, click "Choose an app," find Facebook Pages or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Facebook Pages Node
Select the Facebook Pages node from the app selection panel on the right.

Facebook Pages
Configure the Facebook Pages
Click on the Facebook Pages node to configure it. You can modify the Facebook Pages URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Facebook Pages node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

Facebook Pages
âš™
Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Facebook Pages and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Pages and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
âš™
AI Anthropic Claude 3
âš™
Instagram for Business
Trigger on Webhook
âš™
Facebook Pages
âš™
âš™
Iterator
âš™
Webhook response
Save and Activate the Scenario
After configuring Facebook Pages, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Pages and Instagram for Business integration works as expected. Depending on your setup, data should flow between Facebook Pages and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Pages and Instagram for Business
Instagram for Business + Facebook Pages + Slack: When a new media is posted on Instagram, it is automatically shared to a Facebook Page, and a summary of the post with a link is sent to a Slack channel.
Instagram for Business + Klaviyo + Facebook Pages: When new media is posted to Instagram, extract the user insights and create a profile in Klaviyo and promote the Facebook page.
Facebook Pages and Instagram for Business integration alternatives
About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
Related categories
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Similar apps
Related categories
See how Latenode works
FAQ Facebook Pages and Instagram for Business
How can I connect my Facebook Pages account to Instagram for Business using Latenode?
To connect your Facebook Pages account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Pages and click on "Connect".
- Authenticate your Facebook Pages and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically share new Facebook Page posts to Instagram?
Yes, you can! Latenode’s visual editor makes it easy to set up automated cross-posting. Save time and maintain consistent engagement across both platforms. Leverage AI to adapt content to each platform.
What types of tasks can I perform by integrating Facebook Pages with Instagram for Business?
Integrating Facebook Pages with Instagram for Business allows you to perform various tasks, including:
- Automatically publishing Facebook Page posts to Instagram.
- Syncing comments between Facebook and Instagram posts.
- Gathering analytics from both platforms into a single dashboard.
- Creating personalized welcome messages for new followers.
- Scheduling posts across both platforms simultaneously.
Can I use JavaScript to manipulate data between Facebook Pages and Instagram?
Yes, Latenode supports custom JavaScript code blocks, allowing you to transform data between Facebook Pages and Instagram for Business with advanced precision.
Are there any limitations to the Facebook Pages and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time syncing may experience delays based on API availability.
- Advanced media transformations require custom JavaScript or AI steps.
- Integration is subject to Facebook Pages and Instagram API limits.